- Indians created more than 2.5 lakh videos on the application which gained around 225.3 million views during the campaign which includes the like of Hima Das, the Indian International Athlete Sensation.
- The global short video creation platform Likee, owned by Singapore-based BIGO technology created a Guinness World Record for creating largest online video album of people waving a flag in India during a campaign ‘No matter where I am, #IAMINDIAN’.
The global short video creation platform Likee, owned by Singapore-based BIGO technology created a Guinness World Record for creating largest online video album of people waving a flag in India during a campaign ‘No matter where I am, #IAMINDIAN’.
On the eve of Independence Day, more than 1 lakh Indians showed their love for the country by waving the Indian flag on the platform to celebrate the 73rd Independence Day. Indians created more than 2.5 lakh videos on the application which gained around 225.3 million views during the campaign which includes the like of Hima Das, the Indian International Athlete Sensation.
The interesting part is the campaign also got spread to different Social media platforms where users recorded videos of waving the flag and the hashtag #IAMINDIAN became one of the most trending hashtags among Indians across other social media platforms too.
Aaron Wei, Vice President, BIGO Technology, says, “We are excited having created the Guinness World Record, and delighted to receive such an enthusiastic response from Indian users for our #IAMINDIAN campaign. This recognition confirms that Likee became the short-video platform of choice for Indians to express their patriotic enthusiasm.”
He also said that during these two years of Journey, Likee has grown at a fast pace as one of the most popular apps for the young people in India, and this pushed us to create more and more socially responsible initiatives. #IAMINDIAN is just one of the meaningful and great achievements and there will be more to celebrate in the future. Likee is aiming to unite more local brands, charities, and media to deliver meaningful content to the Indian Market.
Apart from the campaign, Likee also launched special stickers and features to celebrate #IAMINDIAN campaign, which was welcomed with arms wide open by Indian users who used this to express themselves making Independence Day more special for them.
Likee is simple to use short video creation and sharing platform launched in 2017 in India, similar to Tiktok owned by Chinese- ByteDance. The app is available in Hindi and Indian vernacular languages such as Tamil, Telugu, Marathi, Bengali, Gujarati, Kannada, Malayalam and Punjabi.
