• About
  • Contact
Saturday, January 16, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home FMCG

L’Oréal Surpasses Godrej and Emerges as Market leader in Hair Colour

Sourav by Sourav
February 25, 2019
in FMCG
2 min read
0
L'Oréal India logo
Share on FacebookShare on Twitter

L’Oréal has emerged as a market leader in the hair coloring space, after beating Godrej consumer products to the punch. The French brand has managed to capture this market due to Garnier Black Naturals, which has emerged as a top consumer favorite.

According to Nielson Data, last calendar, L’Oréal’s market share was 25.8% in the urban Indian space, whereas Godrej had a market share of 24%. However, this was not the case two years ago. Godrej had a market share of 26.3% while L’Oréal had a market share of 25.3%. It is important to note that Godrej is still the market leader in India across other industries.

When asked about this, Amit Jain, managing director at L’Oréal said, “We have an advantage in terms of the value of L’Oréal Paris and also the whole salon channel, but Godrej has done a brilliant job of creating that category,”
Furthermore, he also talked about how the India arm of L’Oréal has become a huge contributor to their overall global business. Elaborating on the same, he said “India is becoming a hub for reverse innovation into our other high-growth markets on a formulation and developmental aspect,”

L’Oréal currently controls a total of 70% of the urban salon market in India. This is a huge feat to achieve within the hair coloring space considering that the product just launched 5 years ago. One of the reasons why this product has taken off so quickly is probably because this is the brand’s cheapest product. Consumers get to buy something from the renowned brand at an affordable price, and with Garnier’s quality being one of the best ones in the market, there’s no reason for them not to come back for more.

The rest of the L’Oréal brand portfolio holds premium brands. Their angle is to offer aspirational products to the Indian middle class, rather than simply offering affordable ones.

Garnier products
Garnier

The rapid growth of the hair care industry in India

The hair care industry in India is worth 3.3 Billion USD and this is a growth that has only happened in recent years. According to Nielson reports, the growth rate of this industry is 10% per year.

It is interesting to see that Godrej is no longer the market leader in this space. This is because this was the brand that first offered extremely affordable prices for sachets of hair color. This offering ended up disrupting the market, and other brands had to struggle to catch up to their lead.

When asked about this new development, Varun Gambhir, MD at Godrej Consumer products, said “Godrej Expert Rich Crème continues to consistently deliver robust growth and has achieved the highest ever market share on an exit basis in the third quarter of FY19,” He did not talk about their market share or the fact that LO’real has so swiftly taken over the dominant share.

Tags: GodrejL'Oreal
Previous Post

Parle Promises to Bring Back Rola Cola if it gets 10,000 retweets

Next Post

Parle’s Appy Fizz South India Has a New Face: Jr NTR

Sourav

Sourav

Excellent story-teller, with a background in SEO and Digital Marketing. Likes to write and give form to opinion and incidents.

Related Posts

FMCG Giants Companies Rural India Small Packet- Next Big Brand
FMCG

FMCG Brands Shift Their Focus Towards Influencer Marketing In Terms Of Ad Expense

November 4, 2020
HUL Brands
FMCG

HUL- FMCG Conglomerate With Super Selling Brands

August 17, 2020
ITC Food Business FMCG Products- Next Big Brand
FMCG

Food Business Of ITC Crosses Rs 10,000 Crore Sales Milestone In FY20

August 6, 2020
amul-dairy- brand-turnover-logo-next-big-brand
FMCG

Amul Records Total Turnover Of Rs 52,000 Crores : GCMMF

July 20, 2020
Britannia Net Profit Industries- Next Big Brand
FMCG

Britannia Net Profit Jumps To ₹ 545 Crore In Q1 Of 2020

July 18, 2020
Glow & Lovely- Next Big Brand
FMCG

Hindustan Unilever Renames Skin Care Brand As Glow & Lovely

July 2, 2020
Next Post
appy fizz

Parle’s Appy Fizz South India Has a New Face: Jr NTR

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

RIL Future Group Reliance Retail Business - Next Big Brand

RIL Closes Deal To Buy Stakes In Retail Business Of Future Group

7 months ago
VF Corporation Acquires Supreme In A Mega Deal of $2.1 Billion

VF Corporation Acquires Supreme In A Mega Deal of $2.1 Billion

2 months ago
Mahesh-Narayan-Linked-in-nextbigbrand

LinkedIn Appoints Mahesh Narayanan As Country Manager For India

2 years ago
Alibaba Profit Sales- Next Big Brand

Alibaba Group’s 11.11 Singles Day Sales In Their Numbers

1 year ago

FOLLOW US

  • 22.1k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • IndiaMart Market Cap Hits $3 Billion
  • Digit Insurance Becomes the first Unicorn of 2021 with a total valuation of $1.9 Billion
  • Trump Administration Blacklists Smartphone Giant Xiaomi and other 10 Chinese Companies

Instagram

Follow Me!

Latest News

IndiaMart Market Cap Hits $3 Billion

IndiaMart Market Cap Hits $3 Billion

January 15, 2021
Digit Insurance Becomes the first Unicorn of 2021 with a total valuation of $1.9 Billion

Digit Insurance Becomes the first Unicorn of 2021 with a total valuation of $1.9 Billion

January 15, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.