India’s leading natural beauty care company, Lotus Herbals Pvt. Ltd., announces a 100% acquisition of
Vedicare Ayurveda Pvt. Ltd., owner of the SoulTree brand. With the acquisition of SoulTree Lotus enters the premium Ayurvedic wellness & beauty space. SoulTree was the 1st, brand in India to be formally
certified, annually, by European Certification Agencies. Lotus Herbals currently provides over 400
researched, targeted, and exciting skincare, sun protection, and make-up products and has established
itself as a leader in the natural personal care and cosmetics space in India.
Commenting on the acquisition, Mr. Nitin Passi, Joint Managing Director of Lotus Herbals says “we
have been scanning the market for a premium certified organic Ayurvedic brand that resonates with
modern consumers and SoulTree checked all the boxes. It’s a fantastic brand with a terrific soul that is
built on the pillars of ethical beauty, sustainability, Ayurveda, and prestigious international organic
certifications. It’s a well thought out strategic move for Lotus and SoulTree finds a perfect home at Lotus
Herbals. We are sure consumers all over India and the world will fall in love with SoulTree.”
Mr. Vishal Bhandari, founder SoulTree adds, “While charting out the course for the future growth of
SoulTree, I was looking for a partner who would also preserve the ethos of the brand. Lotus Herbals is a
family-owned business and has a history of innovation with botanicals, making it a natural match. I am
confident that under the management of Lotus Herbals, SoulTree will grow to be the leading Organic
Ayurvedic brand in India and internationally, while remaining firmly rooted in principles of
sustainability.”
Lotus Herbals plans on maintaining a distinctive brand identity for SoulTree in Indian and international
markets while executing the brand’s expansion strategy.
Soul Tree is the world’s 1st Certified Organic Ayurvedic wellness & beauty brand. The products carry a
triple seal of truth–Ayurvedic, organic and ethical values as truth is the route to beauty. This was
discovered by the founder during his travels in the Himalayas. The brand is grounded in the ancient
Indian texts and The Earth Charter–a celebrated guide to making life and business just and sustainable.
SoulTree empowers and supports many women village farmers in the hill state of Uttrakhand by
sourcing organic herbs, flowers, and fruits for making organic extracts used in many certified organic
Ayurvedic formulations. SoulTree, today is present in all major cities of India as well as in France,
Germany, Switzerland, the United Kingdom, Spain, Bulgaria, Ukraine, South Africa, Australia, and Japan.
