- Ludo King, created by Gametion Technologies based in Navi Mumbai, has been ranked as India’s top gaming app on both Android and iOS.
- The app had more than 300 million Downloads & Revenue In March was close to $300k.
A homegrown gaming app takes a storm on the internet. This is a remarkable occurrence, and one deserving of recording. Ludo King, created by Gametion Technologies based in Navi Mumbai, has been ranked as India’s top gaming app on both Android and iOS.
Gametion also publishes other games such as Sudoku King, Carrom King, and Color King. But since 2018 when it became the ‘Best Casual Game’ on Google Play Store, Ludo King has been their crown jewel. It is available as both desktop and mobile versions.
Ludo King adds a modern touch to Pachisi’s royal game, which used to be played in ancient times between Indian kings and queens.
App installs have cumulatively soared past 300 million, and users have tripled since the lockout started. Sensor Tower projects that Ludo King raked alone on the coronavirus lockdown in March in revenue of $300,000, forcing people to remain indoors.
Increasingly, homebound users are hooked to the casual board game that not only serves as a throwback to their childhood but also keeps them engaged within. To the increase in use, the fact that it can also be played offline has added.
Ludo King has outgrown top gaming titles such as Candy Crush Saga, PUBG, Clash of Clans, Subway Surfers, Temple Race, and others in India’s monthly active users.
Few Statistics about Ludo King-
- Number 1 Gaming App in India.
- Total Downloads- 300 Million+
- Revenue In March- Close to $300 K
- Daily Active Users (Pre- Lockdown)- 13-15 Million
- Daily Active Users (Expected)- 50 Million
- 60 Percent of Users are Indians.
- In-App purchases- Rs.10- Rs. 26 k per item.
Add to that the graphics, which successfully recreate the age-old dice game ‘s classic look and feel. The app also offers multiple language options which make it even more massive for Indian consumers.
Casual board games come to the rescue particularly during a crisis when outdoor entertainment opportunities have dried up. Describing the phenomenon of the sudden eruption, Gametion wrote on her blog: “We instinctively try a social environment for leisure and refreshment. The new generation of mobile board games brings people together online.
Even the unsociable gets a chance to communicate with strangers and share a time that allows them to withdraw to an enjoyable gaming experience from their self-contained lives.