MakeMyTrip, the country’s leading online travel operator, has released limited-edition non-fungible tokens (NFTs) that reflect the country’s beauty and diverse flora and wildlife, among other things.
Travelers will be able to own digital souvenirs of their favourite places due to the artworks.
Landscapes from Goa, Ladakh, Odisha, Himachal Pradesh, Kashmir, Kerala, Meghalaya, Rajasthan, and Andaman and Nicobar are among the first batch of these digitally produced, immersive artworks.
Each piece was created using Advanced AI Generative Adversarial Networks (GANs), which were given various pictures by AI tool and taught to produce realistic, imaginative, and distinctive visuals, according to the company.
The NFT on Goa, for example, highlights the natural beauty of the state’s beaches while also spotlighting lesser-known tourist attractions such as Pandava Cave, Basilica of Bom Jesus, Dudhsagar Falls, and Fort Tiracol.
Starting March 09, 2022, this limited selection of NFTs will be available on MakeMyTrip’s website/app and on ngagen (https://ngagen.com/makemytrip).
The company has launched 25 tokens per artwork, which will be available for purchase on a first-come-first-serve basis and will cost upwards of $14,999. Polygon Blockchain, a prominent platform for Ethereum scaling and infrastructure development, was used to create these pieces of art.
“The limited edition NFTs offer travel enthusiasts a never before chance to be owners of this beauty in the digital domain,” Sunil Suresh, Group Chief Marketing Officer, MakeMyTrip stated.
Founded by Kalra in 2000, the company was among the first of the Indian consumer internet companies to go public when it made its $70 million debuts on the Nasdaq in 2010.
Kalra also played an important role in purchasing its closest rival, Ibibo Group, in a mostly stock transaction estimated at approximately $1.8-$2 billion in 2016, creating an online travel behemoth that dominates 60%-70% of the online travel sector.
NFTs are non-fungible digital tokens utilized on intelligent contracts on blockchains like Ethereum. They assist in the allocation of assets and their verification via the blockchain. The NFT concept has been established as a result of the new market, allowing individuals to sell virtual properties. It now has its own large world, full of possibilities for investors, users, businesses, and laypeople.