- In 2016, under the parent company Honasa Consumer Pvt Ltd, the couple launched the brand Mamaearth in Gurugram using the best available ingredients.
Each mom wishes to give her child unconditional love and care. She needs to lavish all her love and make sure in whatever way she can protect her offspring-every day. When Ghazal Alagh and Varun Alagh awaited their baby, they wanted to make sure they could do whatever they could to keep their baby healthy. The two browsed the internet like any other loving parent, looking for do’s and don’t for the little one and also what things they should purchase to pamper their bundle of joy. But when they saw the findings they were surprised.
There was no product available on the market which matched the safety standards. Every product they saw contained harmful chemicals to their neonates. The pair had been left dissatisfied. Varun says in an interview with SMBStory, “We were worried not only about our baby but about all the kids in the circle of our mates. We were able to recognize the frustration of the parents who couldn’t find a good quality product while trying hard. “This experience inspired the duo to create a parent ‘s brand: Mamaearth.
When Varun and Ghazal became parents, they started buying goods from the United States owing to the higher quality standards of the products available there, but that turned out to be an expensive and inconvenient arrangement. We were troubled by the issue and they couldn’t resist studying baby care products themselves.
“We ‘d had six months of sleepless nights. We were right at the end of our wit of doing research, building an R&D unit, and applying for certification. But, eventually, we managed to find a solution, “Varun tells SMBStory.
In 2016, under the parent company Honasa Consumer Pvt Ltd, the couple launched the brand in Gurugram using the best available ingredients-natural, plant-based or manmade, both certified safe and effective.
The ingredients are procured from the best ISO, GMP, and non-GMO compliant sources around the world, Varun adds. Mamaearth was the first Asian company to get the MadeSafe certification for its toxin-free products in just four years. The organization strives to alleviate parental stress and is constantly developing and innovating to make the planet a better place for babies and parents alike.
Started with six products in the baby care range, Mamaearth has now diversified into male and female skin and hair care products through 80 SKUs, as well as items specifically tailored for pregnant women. More than 1.5 million customers in more than 500 cities across India were catered for by the agency.
Mamaearth is one of the fastest-growing brands in India to cross Rs 100 crore turnover mark in just four years. Speaking about the accomplishment and how the couple made it happen, Varun says it was a deep emotional bond between parent and son. He says, “The proposition of the company and the desperate need for toxin-free items in the baby care segment have helped us get where we are today.
‘Jahan Chah hai wahan Raha hai’ (where there is a will, there is a way).
We believed we could fill the void in the industry and with love and luck we made it happen.” At last year’s second edition of The ET Brand Festival, Mamaearth was also named as ‘One of the Best Brands’ in India. Mamaearth is one of the few successful plastic brands that exist in India. The firm is working to protect Mother Earth for future baby generations.
The organization recycles more plastic than it ever uses with a campaign named ‘Let’s Recycle’ and also spreads awareness by making the consumers a part of the system.
