Strengthening its creative team and focus on building an immersive and inclusive content strategy, Viacom18 has announced the appointment of Manjit Sachdev as Head – Content for its leading Video on Demand brands Voot & Voot Select. Manjit, in her new role, will lead the content team at Voot and will be responsible for driving the future original content strategy across the Advertising and Subscription businesses of Voot & Voot Select.
Manjit Sachdev comes with over 18 years of experience in the Media and Entertainment Industry. Prior to joining Viacom18, she has been successfully driving the content strategy at various brands in the M&E space like AltBalaji & Sony Entertainment. At AltBlaji she was responsible for leading the content pipeline for the platform across different genres.
She will be aligned to Gourav Rakshit – COO, Viacom18 Digital Venture and work towards building further scale to the platform’s diverse content portfolio.
Speaking about Manjit’s appointment Gourav Rakshit, COO at Viacom18 Digital Ventures, said “Voot has successfully developed a unique approach to storytelling which has helped create a differentiated perception in the minds of our audiences. I am happy to welcome Manjit to the team to reinforce and further burnish this strategy and build on our current success with Voot & Voot Select. I am confident that her experience and understanding of the nuances of storytelling, will further elevate the content experience on our platforms.”
Viacom18 has over the last few years built a formidable digital ecosystem that has gone on to emerge as one of the key thought leaders in the category. Manjit’s appointment as head content on Voot will add further depth to our future content strategy.
Voot is India’s second-largest Viacom18 house digital video-on-demand streaming service. With a content library of over 65,000 + hours through the network content of Viacom18, exclusive content across network programs, and Voot Originals, the platform serves the varying needs of segment-wide discerning viewers. Voot is the most engaging platform within the ad-supported service space in the country. Voot continues to take the lead mantel on creativity through content, technology, and marketing campaigns to provide its users with an immersive experience.
Viacom18. Ltd. is one of the fastest-growing entertainment networks in India, and a house of iconic brands providing the multi-platform, multi-generational, and multicultural brand experience. A Network18 joint venture owned by 51 percent, and ViacomCBS with a 49 percent stake, Viacom18 defines entertainment in India by touching people’s lives through its on-air, on-line, on-ground assets, in a shop, and through cinema.