On Tuesday, the country’s largest carmaker, Maruti Suzuki India (MSI), said its entry-level Alto model has passed the 40 lakh sales milestone since its launch 20 years ago. Empowering more than 40 lakh Indian households, MSI said in a statement, Alto proudly celebrates 20 years of setting unprecedented industry benchmarks.
The model is a tribute to an iconic brand that developed with young India’s evolving expectations, it added. In the last two decades, the compact car has undergone many modifications and improvements that have made it more contemporary and compatible with the customer’s changing needs, the automotive major said.
“Over the past two decades, Alto has changed the way India travels. In the last 16 years, it has been ranked as the number one selling car and continues to win hearts and surprise Indian car buyers with its exciting value proposition,’ said Shashank Srivastava, MSI Executive Director (Marketing & Sales). With every update, the model has improved its appeal and has become the preferred option for first-time purchasers, he added.
“We’ve seen that in 2019-2020, almost 76 percent of Alto customers chose it as their first vehicle, which for the current year has further increased to 84 percent,” Srivastava said. In 2000, MSI introduced the Alto. In 2008, it exceeded the 10 lakh sales mark, the 20 lakh mark in 2012, and the 30 lakh figure in 2016.
In the highly competitive passenger car segment every year since the past 16 years, MSI noted, the mass acceptance of Alto has helped it to emerge as the largest selling model. In 2019-20, 59 percent of Alto sales came from upcountry markets which has risen to 62 percent for the current year, it added.
MSI has also exported the model to over 40 countries, including markets in Latin America, Africa and South Asia, in addition to sales in the domestic market.
Maruti Suzuki India Ltd announced a net loss of approximately €2249.9 crore for the quarter ending June 30 due to a substantial decline in vehicle sales due to COVID-19 related disruptions. Higher other income and lower taxes paid during the quarter have been effective in raising the losses sustained over the period.
During the year-ago era, the country’s largest passenger vehicle manufacturer posted a net profit of some 1435.5 crores.
Net sales of the company declined 79.2 percent year-on-year to 4106.5 crores during the first quarter of FY21. Total vehicle sales dropped by nearly 79 percent to 36775 units in the given period.
The net loss was about 863 crore compared to a profit of some 2047.8 crore due to higher fixed costs such as expenses for supplies and employees.