• About
  • Contact
Sunday, January 17, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home Case Study

Marvel Cinematic Universe- Making Of A Superhero Brand

Pritish raj by Pritish raj
November 4, 2019
in Case Study, Media
4 min read
0
marvel-cinematic-universe-next-big-brand

source-fandomwire

Share on FacebookShare on Twitter

Marvel Cinematic Universe:- A name to reckon with when it comes to superheroes and unreal cinematic experience. 

Marvel has a thrilled audience and a passionate fan base all across the globe.

Marvel has redefined the franchise based cinematic universe in the last decade. The 22 films of the franchise have grossed some $17 billion—which is more than any other movie franchise in history. Movies from the franchise average a brilliant 84% approval rating on Rotten Tomatoes (the average for the 15 top-grossing franchises is 68%) and receive an average of 64 nominations and awards per movie. Avengers: Endgame, which was released in the spring, has won magnificent reviews and generated huge demand that online movie ticket retailers had to overhaul their systems to manage the number of requests. 

marvel-cinematic-universe-next-big-brand
Source:- fandomwire

Marvel is one of the most loved and established brands across the world.

Here is an analysis, how Marvel managed to create this large fantasy world full of twists and turns with a value bigger than most of the brands across the globe.

Taking Risks and Backing the Inexperience

If you are creating a universe of Superheroes, you won’t like to have someone who doesn’t know about superheroes or is inexperienced in this genre. But Marvel being Marvel, decided to choose 14 out of the 15 directors who had no experience with the superhero genre.

It’s a big risk entering a cinematic universe of superheroes without any expert director. Directors of MCU had experience of other genres such as Shakespeare, comedy, and horror which reflected the unique vision in the movies. For example, Thor: The Dark World had Shakespearean overtones, Guardians of the Galaxy is kinda space opera, Captain America:- The Winter Soldier is a spy movie.

thor-next-big-brand
The Movie with Shakespearean tones.

Few brands are ready to take this kind of risk. Research on an employee while hiring shows how much dedicated you are towards your service/product.

Maintaining A Stable Core

To balance the new ideas and new talent coming in it is important to focus on the core you are working with. The stability provided by the core allows you to build an attractive community and continuity across products. The overlap in the core for each movie showed that Marvel retains the core of most movie series. A stable core supports renewal because it exerts a kind of gravitational effect. People not in the core are very much interested to join it. For example, superhero movies were once seen as the kiss of death for actors with high artistic ambitions. But Academy Award winners such as Gwyneth Paltrow, Anthony Hopkins, Forest Whitaker, and Lupita Nyong’o have all played roles in the MCU. Another Academy Award winner, Brie Larson signed seven movies of Captain Marvel.

Big football clubs follow the same strategy through their academies where they develop talents, invest in them and then play them for the glory. Lionel Messi is one such example.

Business organizations such as 3M and Nestlé embrace a similar strategy. Their classic organizational structures are overlaid with networks of teams, and the networks are monitored to ensure steady evolution—new members enter and others leave.

marvel-stars-next-big-brand
A Galaxy of Stars
Source:- HyperBeast

Creating Customer Curiosity

This is what Marvel does at its best, leaving the audience wanting for m0re. Marvel Studios provokes an intense interest in characters, plotlines, and entirely new worlds. Its whole universe has the feel of a puzzle that anyone can engage with. Moviegoers become active participants within a larger experience. Marvel systematically builds anticipation for its coming films by putting “Easter eggs” in its current releases that suggest a future product without giving away the story. The most obvious example is the famous post-credits scenes. Marvel Characters also created a persona around themselves which supported the mystery around the endings.

Captain America-Next big Brand
The Perfect Spy Movie Source:- MCU

 

The movies also present semi-concealed onscreen elements and references that only die-hard fans will notice—or storylines and character development that play out across several movies and products. For example, the Infinity Gauntlet, a weapon that figures heavily in the 19th film, can be seen in the background in Thor, the fourth film. A similarly important weapon, the Staff of the Living Tribunal, was casually introduced in Doctor Strange and may foreshadow the presence of a new character—named the Living Tribunal—in future movies.

Iron Man- Next Big Brand
We Love You 3000
source:- MCU

Conclusion

What Marvel followed is a classic example of creating a brand. These Marvel Cinematic Universe principle will help companies move beyond their constraints and become a brand. Taking a risk, backing your core and leaving the audience wanting for more.

https://www.nextbigbrand.in/retail/an-epic-tv-show-a-cup-of-coffee-one-small-mistake-worth-a-2-3-billion-free-advertisement-to-starbucks/

Tags: Captain MarvelMarvel CharactersMarvel Cinematic Universe
Previous Post

Reliance to bring the iconic jewelry brand Tiffany & Co. and Tory Burch in India

Next Post

India's Top 10 most Valuable Brands 2019

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

18 Year Old Josh Richards Journey to Tiktok Star, Actor, Entrepreneur, Investor, and Musician
Case Study

18 Year Old Josh Richards Journey to Tiktok Star, Actor, Entrepreneur, Investor, and Musician

January 11, 2021
Maggi: Journey of a Foreign Brand to Indian Kitchens
Case Study

Maggi: Journey of a Foreign Brand to Indian Kitchens

January 5, 2021
The Rise and Downfall of the World Known Indian Automobile Designer Dilip Chhabria
Case Study

The Rise and Downfall of the World Known Indian Automobile Designer Dilip Chhabria

January 1, 2021
Top 10 Indian Startups Of 2020- Editor’s Choice
Case Study

Top 10 Indian Startups Of 2020- Editor’s Choice

December 30, 2020
Bewakoof: Entrepreneurship Journey of two IITians to Leading Quirky Fashion Apparels
Case Study

Bewakoof: Entrepreneurship Journey of two IITians to Leading Quirky Fashion Apparels

December 28, 2020
Top 5 Fantasy Sports Platform in India
Case Study

Top 5 Fantasy Sports Platform in India

December 28, 2020
Next Post
India’s Top 10 most Valuable Brands 2019

India's Top 10 most Valuable Brands 2019

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

maruti suzuki automobile- next big brand

Maruti Suzuki Sells 0 Car Last Month, Other Automakers Also Suffer

9 months ago
rip nano

Tata Motors: Production Of Nano To Be Discontinued From April 2019

2 years ago
Old Monk- Next Big Brand

Old Monk Most Popular Liquor Brand Among Rich Indians, Says Survey

1 year ago
Fabmart again logo

FabMart and FabMall Launch a new brand – Again Beverages

2 years ago

FOLLOW US

  • 22.2k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Under Pressure WhatsApp Delays its Controversial New Policy Update
  • IndiaMart Market Cap Hits $3 Billion
  • Digit Insurance Becomes the first Unicorn of 2021 with a total valuation of $1.9 Billion

Instagram

Follow Me!

Latest News

Under Pressure WhatsApp Delays its Controversial New Policy Update

Under Pressure WhatsApp Delays its Controversial New Policy Update

January 16, 2021
IndiaMart Market Cap Hits $3 Billion

IndiaMart Market Cap Hits $3 Billion

January 15, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.