The presence of McDonald’s in India dates back to the mid-90s. Since then the company has been wooing Indian consumers with their happy meals and mouth-watering burgers and fries.
Sometime back the company had issues with its former business partner Vikram Bakshi and their contract ended in May last year, ending a 6 year-long legal battle between the two.
With the new year, the company is also starting fresh by appointing Sanjeev Agarwal as McDonald’s business partner for the North & East India business.
“Agrawal has a strong understanding and passion for the McDonald’s brand, insights into the local market, and a proven track record of driving quality and innovation in the food and beverage and hospitality industries. He is the right strategic partner for McDonald’s to grow our brand presence in North and East India,” a McDonald’s spokesperson said in a statement on Monday.
McDonald’s new business partner, Sanjeev Agrawal is a group chairman and one of the founder-promoters of MMG Group that has interests in bottling and marketing of soft drinks, oil and gas, hospitality and various others. Moon Beverages is among key bottlers for American beverage maker Coca-Cola in north India.
Sanjeev Agarwal – McDonald’s new business partners are committed to working together to create more exciting experiences for its customers in north and east India by modernizing our restaurants, enhancing digital consumer engagement, and offering more personalized service and menu items tailored to their local flavor.
With McDonald’s new business partner, the company is looking forward to a long-term relationship as previously there was some problem with their partner – CPRL (Connaught Plaza Restaurants).
CPRL runs 165 restaurants in the east and north India and McDonald’s went on a legal fight with Bakshi alleging for mismanagement in the restaurants.
We wish all the best to McDonald’s business partner and we hope the duo creates the same hype the company did during its earlier years.
