Mensa Brands has acquired its 13th label, a home decor brand Folkulture. The brand was established in 2015, retails primarily on Amazon in the US, Canada & UK, apart from other online marketplaces. Some of its product sections include Kitchen & Dining Linen, Home Décor, Incense Holders, Mandala Tapestry and more.
Ananth Narayanan, Founder and CEO of Mensa Brands, responded, “Folkulture is an important partnership for us in the burgeoning home décor category, which is one of our focus areas considering its potential in the domestic and overseas markets. We have created a roadmap for Folkulture to grow 10x by 2025. We will also be looking at adding more channels and products for the brand in the months ahead while also strengthening its presence in key global markets.”
Rinkesh Mehta and Chaiti Jain, co-founders of Folkulture, stated, “With Mensa, we are positive that Folkulture will see exponential growth in the next few years, and we are immensely proud to have such an amazing team backing our brand.” The brand also declared that it measured an average of 2 units of sales each minute during the recent Cyber Monday Sale.
Mensa runs a model comparable to the US-based Thrasio, which buys profitable, well-reviewed online sellers on Amazon and turbocharges their growth with technology, marketing and product extension chops. Its other 12 brands include categories such as designer sarees, jewellery, men’s wear, smart devices and personal care.
The organisation earlier said that most of these brands are increasing 100 percent year-on-year since the acquisition period. The six-month-old venture, the fastest Indian startup to become a ‘unicorn’, closes end-to-end acquisitions within 4-6 weeks.
The other brands competing in the same area include GlobalBees, Upscalio and GOAT Brand Labs.
About Mensa Founder Ananth Narayanan
Ananth Narayanan, the successful digital entrepreneur, founded Mensa in April 2021 to grow the existing online brands that are selling their product and services on e-commerce platforms like Amazon.
Narayan has rich experience in the digital branding field due to his successful journey as a founder and as a core management team member in different online organizations. He has 15+ years of experience as a Director and Managing Partner in Mckinsey. Later, he joined Myntra as a CEO and worked there for four years up to 2019.
In July 2019, he co-founded Medlife and continued for approximately 2 years as CEO. He has also worked as a board trustee and member in few organizations including Marico, Arghyam, and others.
