- The company said Mercedes-Benz India delivered more than 125 vehicles, the highest ever, to Dussehra customers in Mumbai and another 74 cars to Gujarat customers at the Navratri festival.
- Deliveries made on Tuesday during Dussehra and Navratri outperformed the number of cars sold last year on the same day of the festival, suggesting a good festive mood, the company said in a statement.
German luxury carmaker Mercedes-Benz said on Tuesday that as part of the festival season sale, it delivered more than 200 cars of different models to customers in Mumbai, Gujarat and other cities in one day.
Deliveries made on Tuesday during Dussehra and Navratri outperformed the number of cars sold last year on the same day of the festival, suggesting a good festive mood, the company said in a statement.
The company said Mercedes-Benz India delivered more than 125 vehicles, the highest ever, to Dussehra customers in Mumbai and another 74 cars to Gujarat customers at the Navratri festival.
“The overwhelming customer response resulting in shipments of over 200 stars in Mumbai and Gujarat and some other markets during Dussehra and Navratri means we have the same level of customer anticipation and curiosity that we experienced in 2018, and that is a positive development for us,” said Martin Schwenk, President and CEO of Mercedes-Benz India.
The shipped models included C and E class sedans as well as sports utility vehicles such as GLC and GLE, among others, adding that Mumbai and Gujarat remains one of Mercedes-Benz India’s top priority markets.
The release added that Mercedes-Benz is targeting an exciting fourth quarter of 2019 with new products and company initiatives.
In September, with 223,838 vehicles sold worldwide, Mercedes-Benz achieved a new high, posting a 10.4 percent year-on-year rise, supported by double-digit growth in the Asia-Pacific region. Last month, the company reported sales growth of 17.6 percent at 88,676 units in the Asia-Pacific region.
“We posted Mercedes-Benz ‘ best-ever third quarter–a strong team success that we are extremely proud of, particularly in these challenging times,” said Britta Seeger, Member of the Management Board of Daimler AG responsible for Mercedes-Benz Car Marketing and Sales.
The Global Automaker has one of the densest networks in the Indian luxury vehicle space and operates out of 94 outlets spread in 47 cities. Mercedes applies the ‘Go-To Customer’ strategy which is helping them in curating network expansion strategy with the objective of moving closer to the customers.
Mercedes-Benz is a major German car brand and a Daimler AG company. The company is known for luxury vehicles, buses, coaches and trucks. Headquarters are in Baden-Württemberg, Stuttgart. Under Daimler-Benz, the brand first appeared in 1926.
Despite automobile slowdown taking on the Indian automobile sector, festive season sales seem to have changed the customer sentiments now. We can hope for a rise in automobile sales and improvement in the market.