- In November 2019, MG Motor India reported retail sales of its SUV Hector 3,239 units on Sunday and Kia Motors India delivered 14,005 Seltos SUVs.
In November 2019, MG Motor India reported retail sales of its SUV Hector 3,239 units on Sunday. This is the first time the company’s month-to-month sales have declined since its first MG Hector model was launched in June 2019.
In July, the company sold 1,508 units and in August, 2,018 units. While sales of 2,608 Hector units were recorded in September by MG Motor India, retail sales rose to 3,536 units in October.
MG Hector’s first model, launched this year in June, rivals the likes of Kia Seltos, Hyundai Creta, Tata Harrier, Mahindra XUV500, and Jeep Compass.
Commenting on November’s sales performance, Rakesh Sidana, Sales Director, MG Motor India, said, “The sustained momentum emphasizes how our debut offering in India continues to win our customers ‘ hearts. As part of our commitment to customer satisfaction, we continue to work with our global and local suppliers of components to ensure MG Hector’s timely delivery. We focus on expanding our service network to meet our customers ‘ service needs. Most of the expansion will be on dedicated service outlets in the next few months. He also told that on December 5, 2019, the company is all set to unveil India’s first pure electric internet SUV–MG ZS EV.
MG Motor India currently has more than 150 centers throughout India, with the objective of further strengthening its network count to 250 centers by March 2020.
The strong performance of Kia Motors India in November 2019, when it delivered 14,005 Seltos SUVs, has boosted the global sales of Kia Motors. The made-in-India Seltos has thus notched cumulative sales of 40,581 units in just four months, giving it an average of 10,145 units per month. It’s not surprising that the Seltos already made it to India’s bestselling list of SUVs in October taking the crown from Maruti Suzuki Vitara Breeza.
This was a very solid start on the Indian market for a new brand. The robust performance of the SUV provided Kia Motors India with a market share of 4.85 percent UV until the end of October.
Kia Motors India says it has received more than 60,000 bookings for the Seltos so far and has started a second shift to ramp-up overall production at its Anantapur manufacturing facility to ensure timely deliveries. The company says it won’t close the model’s reservations as its plant is fully capable of meeting the Seltos ‘ rising consumer demand.
It’s very aggressive pricing to help the BS6-compliant Seltos make progress on the competitive Indian SUV market. The pricing strategy of the Korean carmaker for all 16 models covers nearly every price point and starts from Rs 9,69,000 (for the entry-level petrol version Smartstream G1.5 HTE) to Rs 15.99 lakh (for the diesel 1.5 CRDi HTX plus (6AT) and Petrol Smartstream 1.4 T–GDI GTX (7DCT) and GTX plus top-end variant). This takes on competitors such as the Hyundai Creta, MG Hector, Nissan Kicks, Mahindra XUV500, and India’s Renault Captur.