The Micromax IN series is official right now. In the Rs 7,000 to Rs 15,000 market with a tagline of ‘we are for India’, the homegrown smartphone brand has made a comeback with smartphones.
With co-founder Rahul Sharma sitting inside the company’s Bhiwadi factory in Rajasthan, Micromax’s virtual event began, highlighting that Micromax is a pure ‘Made in India’ brand, and said that Micromax’s IN mobiles would deliver full stock Android experience, no bloatware, and no advertising.
Micromax has launched two phones, Micromax IN 1b in the price range of Rs 7,000-Rs 10,000 and Micromax IN Note 1, which will begin at Rs 10,999, in a virtual launch on Tuesday.
For the base 2 GB RAM + 32 GB storage version, the Micromax In 1b was priced at Rs 6,999, and Rs 7,999 for the larger 4 GB RAM + 64 GB storage variant.
It is powered by a MediaTek Helio G35 SoC that comes with the HyperEngine Gaming technology from MediaTek and has a 6.52-inch HD+ Mini drop display.
A 5,000mAh battery powers the unit and supports 10W fast charging via USB Type-C, as well as supporting reverse wired charging. The IN Note 1 also comes with the same battery and, with a punch-hole sensor, has a wide 6.7-inch full HD monitor.
This also operates on the MediaTek G85 processor and will come with 64 GB and 128 GB storage options for 4 GB RAM. A 48MP, 5MP, 2MP, 2MP configuration is included with the rear camera.
Rahul said the new smartphone series from Micromax is aimed at Indian customers looking for affordability, consistency, and value for money. And the launch video centered on the anti-China sentiment in the country instead of showcasing the features and specifications of the newly released smartphones.
He emphasized that for Indians, the company wants to keep things easy, and showcased the phone using simple language. New devices from Micromax will be on sale on its official website and Flipkart from November 24, and potential buyers can pre-book the devices from today.
Micromax Informatics, once India’s largest smartphone manufacturer by market share, is taking a shot at the top slot again, carrying out recent government measures to improve demand and tackle cheaper imports from China.
In 2014, when it surpassed South Korean consumer electronics giant Samsung in total smartphone shipments in the domestic market, Micromax created history. But since then, it has steadily lost market share, as new brands, especially from China, have taken center stage with competitive pricing and advanced features.
