• About
  • Contact
Saturday, June 25, 2022
  • Login
Next Big Brand
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail
No Result
View All Result
Next Big Brand

Micromax Prepares For A Comeback To Indian Market, Rahul Sharma Shares Message

Pritish raj by Pritish raj
October 20, 2020
in News
Reading Time: 3 mins read
A A
0
Rahul Sharma Micromax

Rahul Sharma Micromax

Micromax Informatics, once India’s largest smartphone manufacturer by market share, is taking a shot at the top slot again, carrying out recent government measures to improve demand and tackle cheaper imports from China.

In 2014, when it surpassed South Korean consumer electronics giant Samsung in total smartphone shipments in the domestic market, Micromax created history. But since then, it has steadily lost market share, as new brands, especially from China, have taken centre stage with competitive pricing and advanced features.

“Since they were really competitively priced, everybody was looking at Chinese phones,” co-founder Rahul Sharma said in an interview.

However, India’s new production-linked incentive (PLI) scheme, according to Sharma, will tip the scale back in favour of domestic producers , especially Micromax, which still has a strong brand recall.

“Since they were really competitively priced, everybody was looking at Chinese phones,” co-founder Rahul Sharma said in an interview.

However, India’s new production-linked incentive (PLI) scheme, according to Sharma, will tip the scale back in favour of domestic producers , especially Micromax, which still has a strong brand recall.

Sharma added, “I think this is a great cushion that has been given to all the Indian companies that will help us combat these guys.”

https://www.youtube.com/watch?v=aRo69b1wTNg&ab_channel=MicromaxIndia

Under the PLI program, for five years, the government will offer 4-6 percent incentives to qualifying electronics firms for incremental sales of manufactured products, including cell phones and electronic components such as printed circuit boards and sensors. The base year is 2019-20 and the incentives are applicable from 1 August.

In October, along with 15 other firms, including Rising Star, Wistron, and Pegatron, the government approved Bhagwati Devices, the manufacturer of Micromax phones under the PLI system. Except for Samsung, all the other foreign companies are contract manufacturers for Apple Inc. Along, Samsung and Apple account for almost 60 % of global cell phone revenue.

Sharma says the Indian market needs an Indian brand to take on Chinese smartphone manufacturers, who, given the help of the Chinese government through cross-subsidies for decades, have enjoyed an unfair advantage, rendering them practically impossible to challenge.

A new brand called ‘In’ will be introduced by Micromax soon. The company has been working on the latest suite of goods for 8-9 months, according to Sharma. Micromax can no longer produce low-cost smartphones, Sharma says, unlike in the past.

“We can only come out with items that are performance-oriented. You will no longer see Micromax phones worth $3,000-5,000, he said. The new phones will be in the range of $7,000-10,000 to $20,000-25,000 and will be available to consumers by the end of the year from the beginning of next month, with an entire lineup of ‘In’ branded phones ready. Finally, via Micromax ACs and other products, the smartphones will be accompanied by wired devices.

 

Previous Post

Tanishq- Remarkable Story Of Turnaround & Interpretation Of Consumer Behavior

Next Post

Coding Ninjas collaborates with TVF Pitchers fame Jitendra Kumar For BeCurious Campaign

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

images 9 17
Cryptocurrency

Christiano Ronaldo and Binance Announce NFT Partnership

June 24, 2022
Khaby Lame Tiktoker
Creators

Khaby Lame Becomes World’s Most Popular TikToker

June 24, 2022
Pine Labs Founder
News

Merchant Platform Pine Labs Acquires Fintech Infra Startup Setu for $70-75 Million

June 23, 2022
Ebay KO
Cryptocurrency

eBay Acquires NFT Marketplace KnownOrigin For An Undisclosed Sum

June 23, 2022
Cashify Founders
News

Cashify Raises $90 Million in Series E Round Led By NewQuest & Prosus

June 23, 2022
Uniswap founder
Cryptocurrency

Uniswap Acquires NFT Marketplace Aggregator Genie to Further its Goals

June 22, 2022
Next Post
Pr Images 03

Coding Ninjas collaborates with TVF Pitchers fame Jitendra Kumar For BeCurious Campaign

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BROWSE BY TOPICS

Acquiring amazon Apple Brands brand story Byjus byjus news byjus the learning app Cryptocurrency Edtech Startups Elon Musk facebook fintech news Flipkart funding google Indian Crypto Startups Indian OTT Platforms Indian Unicorn Indian Unicorns Indian Unicorns of 2021 Netflix NFT NFT Collection NFT India Non Fungible Tokens Ola OYO Paytm Reliance Retail Startup Acquisition Startup IPO startup news india startups in india Swiggy Tiktok TikTok India Twitter Unicorns of 2022 Unicorns of India Unicorn Startups Upgrad WazirX YouTube Zomato
check more news on that pages youtube converter, filme online 2022, filme porno mature, porno amatoriale, nxnxx.org, https://xvideosxnxx.org, https://xoxporn.net

Instagram

Follow Me!

Recent News

  • Christiano Ronaldo and Binance Announce NFT Partnership
  • Khaby Lame Becomes World’s Most Popular TikToker
  • Merchant Platform Pine Labs Acquires Fintech Infra Startup Setu for $70-75 Million

Latest News

images 9 17

Christiano Ronaldo and Binance Announce NFT Partnership

June 24, 2022
Khaby Lame Tiktoker

Khaby Lame Becomes World’s Most Popular TikToker

June 24, 2022
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail

© 2019 NBB. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.