- MINISO opened its first store in India in 2017.
- The brand currently has 106 stores across 43 + Indian cities.
- MINISO is eyeing 800 stores in India by 2020.
Chinese designer lifestyle brand MINISO, announced 100 stores-in-India milestone yesterday at an event at Pullman Hotel in Aerocity. The 100 store landmark celebration was rather a closed-door event that was and was attended by more than 180 brands’ partners from across the subcontinent.
MINISO has been operating in India for the last two years and has shown a rampant growth in terms of establishing its presence across the entirety of the Indian geography. It currently has 106 stores across 43 + Indian cities. It has a wide range of products, some of which are manufactured in India also. The brand has also partnered with key global IP’s like Marvel, Pink Panther, Cartoon Network, We Bare Bear, etc. to further enhance brand recognition in the market. These collaborations have accelerated a holistic image up-gradation of MINISO products globally.
The vision of the conference was to bring together and honouring the key players in the Indian market that have been significant contributors to the brand’s growth in India. There were eight awards in three categories, namely – Best Cooperation Store, Best Management Store, Best Standard Store and more. The conference also talked upon the brand’s future plans in the subcontinent along with highlighting their interest in expanding their product portfolio and sourcing from India.
Mr. Tyron Li, General Manager India for MINISO said, “We at MINISO India are very proud of this achievement and are excited to share our happiness and celebrate with all those that have made this possible. We are grateful for the love and support our patrons have showered on us through this journey. This celebration is our way of showing gratitude to all our partners and facilitate a cross-learning experience amongst the stakeholders of the company and perhaps explore how we can together further the company’s growth prospects in India and reach bigger milestones.”
He further added, “Our perspective towards India has changed over our course of being here. Our vision is to now explore strategic business partnerships within the country that would help us in producing goods at competitive prices. This would enable us to manufacture certain merchandise in India and then export to other countries. We are now looking to streamline the supply chain resources of the group – with a keen focus on developing local direct mining resources. We strongly believe that this would prove to be beneficial to both the consumers and the franchise owners”
https://nextbigbrand.in/miniso-story-of-a-nascent-brand-from-china/
