Mivi, the homegrown Indian electronics brand launched a game on Instagram to promote their earbuds DuoPods M80 which is designed for music and bass lovers. It was such a huge success that in less than 24 hours the game was played by more than 3L people and was shared hundreds of times.
The game starts with a story on their official Instagram handle and will take you through an intriguing journey where you are given options to choose at different levels. The objective of the game is to take the DuoPods M80 to the safe house. You will end up failing the mission if you choose the wrong option. However, not to worry, you can always go back and play again. Everyone who finishes the game can put in entries to win exciting prizes and the DuoPods M80 buds themselves. The game has quickly caught on and has become an overnight sensation. The game was played and also shared by some of the top YouTube stars including CarryMinati, Bhuvan Bam, Mumbiker Nikhil and Mostly Sane. The game in a subtle way highlights the different features of the earbuds like long battery life and secure fit.
Though a marketing play, the brand took a leap by making the engagement process more interesting and intriguing. Also, this clever way of marketing will keep the player engrossed for quite a while which will help with registering Mivi in their minds. Mivi, which does most of the marketing digitally said ‘given that most of us are stuck at home during the pandemic, they wanted to give their customers some interesting way to engage with and not be bored by the regular way of marketing’.