In India, more than 300 million people play online games. Real-money online gaming, which entered India about a decade ago, is also gaining a lot of popularity because players not only enjoy gaming but can also win cash and prizes based on their gaming abilities.
The rise of Jio has created a whole new base of internet users. This steep rise unleashed an enormous untapped market for Indian businesses and the resulting high data consumption was a boon for media and entertainment services, including gaming platforms. No wonder, then, that India’s market for mobile games is expected to cross 628 million users and be worth $1.1 billion by 2020, up from $290 million in 2016. While it is just a fraction of the global market, with over 2.8 Bn game downloads in the first half of 2018, India is the largest among emerging markets in terms of downloads.
There are more than 100 companies operating in India’s real-money gaming sector and MPL (Mobile Premier League) is one of the top common platforms for real-money gaming. Established in 2018, MPL is India’s largest forum for Mobile Esports.
Mobile Premier League is a forum for online gaming, located in Bengaluru, India. It was created in 2018 by Kiran G Sai Srinivas and Malhotra Shubham. It offers an extensive pool of games such as Chess, Quiz, Fantasy Football, Free Fire, Rummy, Carrom, Ludo, 8 ball 3D Pool, and more. The firm also offers those who win these online games actual cash prizes. They have over 40 online games that can be played via the MPL mobile application. With different deals floating on the web, and 24/7 support from the MPL team, it is definitely a great platform for lovers of mobile games.
MPL also provides the ability to interact with friends and a bonus for referring to another friend to play in MPL. The mobile app is compatible with both iOS and Android.
MPL signed on to Indian Cricketer Virat Kohli as their brand ambassador in March 2019.
MPL was established in September 2018 by Sai Srinivas Kiran G and Shubham Malhotra. Before MPL, Sai and Shubham also co-founded CREO in 2014, which Hike Messenger acquired in 2017.
The platform received a big boost in February when MPL revealed the inclusion of Nextwave Multimedia’s World Cricket Championship Rivals game, a title that claims more than 11 million downloads. The step was a clever one. The Indian Premier League (IPL) cricket matches, the world’s richest and most famous T20 franchise league, were also ideally timed to cash in. Originally, the tournament was scheduled to be played from March 29-May 24. However, to fight the spread of COVID-19, the tournaments, like so many other sporting activities, were canceled
The deals – and the profits – are coming fast and furious for MPL, helping it to dominate as the fastest-growing platform in India. MPL, however, has its eye on a much larger prize: progress. Outside India, MPL has developed operations in Indonesia, called the “fastest-growing market,” according to mobile measuring company Adjust’s global app trend results. MPL has just reached 3 million registered users since its launch in June 2019, up from 2 million at the beginning of the year.
Mobile gaming breaks records here. According to app store intelligence provider App Annie, consumers downloaded a whopping 1.2 billion mobile games worldwide last week, amounting to the highest week ever for app installations. Its Q1 2020 data is a series of superlatives: the highest quarter ever for user spending ($23.4 billion in total), a substantial rise in customer engagement (20 percent growth in real-time spent in-app in Q1 2020 relative to Q1 2019), and a phenomenal increase in downloads. In Q1 2020, over 13 billion games were downloaded in total users, representing 40 percent of the 31 billion apps downloaded over the period. Consumers invested more than $16.7 billion in Q1 2020 on mobile games, too.
