• About
  • Contact
Wednesday, April 21, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home Case Study

Mobile Premier League (MPL)- Story Of Capturing The Esports Market

Pritish raj by Pritish raj
September 21, 2020
in Case Study
3 min read
0
MPL Story Esports- Next Big Brand

MPL Story Esports- Next Big Brand

Share on FacebookShare on Twitter

In India, more than 300 million people play online games. Real-money online gaming, which entered India about a decade ago, is also gaining a lot of popularity because players not only enjoy gaming but can also win cash and prizes based on their gaming abilities.

The rise of Jio has created a whole new base of internet users. This steep rise unleashed an enormous untapped market for Indian businesses and the resulting high data consumption was a boon for media and entertainment services, including gaming platforms. No wonder, then, that India’s market for mobile games is expected to cross 628 million users and be worth $1.1 billion by 2020, up from $290 million in 2016. While it is just a fraction of the global market, with over 2.8 Bn game downloads in the first half of 2018, India is the largest among emerging markets in terms of downloads.

There are more than 100 companies operating in India’s real-money gaming sector and MPL (Mobile Premier League) is one of the top common platforms for real-money gaming. Established in 2018, MPL is India’s largest forum for Mobile Esports.

Mobile Premier League is a forum for online gaming, located in Bengaluru, India. It was created in 2018 by Kiran G Sai Srinivas and Malhotra Shubham. It offers an extensive pool of games such as Chess, Quiz, Fantasy Football, Free Fire, Rummy, Carrom, Ludo, 8 ball 3D Pool, and more. The firm also offers those who win these online games actual cash prizes. They have over 40 online games that can be played via the MPL mobile application. With different deals floating on the web, and 24/7 support from the MPL team, it is definitely a great platform for lovers of mobile games.

MPL also provides the ability to interact with friends and a bonus for referring to another friend to play in MPL. The mobile app is compatible with both iOS and Android.

MPL signed on to Indian Cricketer Virat Kohli as their brand ambassador in March 2019.

MPL was established in September 2018 by Sai Srinivas Kiran G and Shubham Malhotra. Before MPL, Sai and Shubham also co-founded CREO in 2014, which Hike Messenger acquired in 2017.

The platform received a big boost in February when MPL revealed the inclusion of Nextwave Multimedia’s World Cricket Championship Rivals game, a title that claims more than 11 million downloads. The step was a clever one. The Indian Premier League (IPL) cricket matches, the world’s richest and most famous T20 franchise league, were also ideally timed to cash in. Originally, the tournament was scheduled to be played from March 29-May 24. However, to fight the spread of COVID-19, the tournaments, like so many other sporting activities, were canceled

MPL Founders

The deals – and the profits – are coming fast and furious for MPL, helping it to dominate as the fastest-growing platform in India. MPL, however, has its eye on a much larger prize: progress. Outside India, MPL has developed operations in Indonesia, called the “fastest-growing market,” according to mobile measuring company Adjust’s global app trend results. MPL has just reached 3 million registered users since its launch in June 2019, up from 2 million at the beginning of the year.

Mobile gaming breaks records here. According to app store intelligence provider App Annie, consumers downloaded a whopping 1.2 billion mobile games worldwide last week, amounting to the highest week ever for app installations. Its Q1 2020 data is a series of superlatives: the highest quarter ever for user spending ($23.4 billion in total), a substantial rise in customer engagement (20 percent growth in real-time spent in-app in Q1 2020 relative to Q1 2019), and a phenomenal increase in downloads. In Q1 2020, over 13 billion games were downloaded in total users, representing 40 percent of the 31 billion apps downloaded over the period. Consumers invested more than $16.7 billion in Q1 2020 on mobile games, too.

Previous Post

Oracle & Walmart Join Hands To Save TikTok & Forms TikTok Global

Next Post

Smaaash Shuts Down All Gaming Arena Amid Ongoing Financial Crisis

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

Instamojo- Providing the Online Payment Gateways to MSMEs
Case Study

Instamojo- Providing the Online Payment Gateways to MSMEs

April 21, 2021
Pine Labs Acquires Fave in Deal Valued over $45 Million
Case Study

Pine Labs – Transforming the Digital Transaction Environment

April 17, 2021
Gupshup Raises $100 Million, Joins Unicorn Club
Case Study

Gupshup: Providing Secured Feature Rich Bot Platforms to its Clients

April 17, 2021
60% of Indian CMOs to have budgets for influencer marketing in 2021:ClanConnect
Case Study

60% of Indian CMOs to have budgets for influencer marketing in 2021:ClanConnect

April 16, 2021
3.5 Million MobiKwik Users Data Leaked, Firm Denies
Case Study

Mobikwik: Growing Indian Startup in a Competitive Payment Niche

April 14, 2021
Top 5 Made in India Short Video Apps Winning the Game in India
Case Study

Top 5 Made in India Short Video Apps Winning the Game in India

April 10, 2021
Next Post
Smaaash Shuts Down- Next Big Brand

Smaaash Shuts Down All Gaming Arena Amid Ongoing Financial Crisis

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Cure.fit Empowers its US Operations with Onyx Acquisition

Cure.fit Empowers its US Operations with Onyx Acquisition

3 months ago
Haldiram Sales- Next Big Brand

Haldiram Records $1 Billion Sales Mark In India During FY19

1 year ago
TechnoGamerz- A 18 Year Old Gaming Enthusiast Crosses 10 Million YouTube Subscribers

TechnoGamerz- A 18 Year Old Gaming Enthusiast Crosses 10 Million YouTube Subscribers

6 months ago
Indian Economy Relief- Next Big Brand

RBI Governor Announces $50 billion Relief To Keep Indian Economy Alive

1 year ago

FOLLOW US

  • 33.9k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Instamojo- Providing the Online Payment Gateways to MSMEs
  • MPL Acquires GamingMonk
  • Chargebee Raises $125 Million at a Valuation of $1.4 Billion

Instagram

Follow Me!

Latest News

Instamojo- Providing the Online Payment Gateways to MSMEs

Instamojo- Providing the Online Payment Gateways to MSMEs

April 21, 2021
MPL Raises $95 Million in Series D Funding Round

MPL Acquires GamingMonk

April 20, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.