Mobile Premier League, one of India’s growing e-sports platforms, has recently revealed their choice in brand ambassador – Virat Kohli. Currently, MPL is one of the leaders within the competitive sports space. Users of their platforms can play multiple sports and participate in team and one-on-one tournaments as and when they like.
Talking about this new association, Captain of the Indian Cricket Team, Virat Kohli, said “eSports brings people together and breaks barriers of age and region, often empowering and encouraging those who play it. I am extremely happy to associate with an exciting young brand like MPL, that is making mobile eSports so accessible to Indians across the country”
Similarly, Mr. Srinivas Kiran, the CEO and Founder of MPL also said “Virat is an inspiration to many Indians- young and old. His focus and dedication to developing his skills as a sportsperson and the never-say-die attitude he brings to everything that he does, has resonated well with fans around the world and with our brand. MPL believes that everyone can be a winner like Virat, and through our association with him, we hope to make mobile eSports more accessible to people across the country.”
According to Forbes, the Indian mobile gaming industry is growing at an exponential rate due to the penetration of smartphones and affordable data plans in the country. Their report states that by 2020, there will be 600 million Indians using mobile gaming apps. The market size for this is said to be worth 1.1 Billion USD.
In order to stay on top of its competitors, MPL launches new games every week. They promise their users that there will always be something exciting in store for them. Furthermore, MPL also makes sure that each game is designed in a way that anyone can play and win!