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MoEngage Named a Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms

Pritish raj by Pritish raj
November 3, 2020
in News
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MoEngage, the leading insights-led customer engagement platform, today announced that it has been named a “Leader” in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms report. This is the third consecutive year that MoEngage has been recognized in this report. A complimentary copy of the report is available here.

MoEngage’s heritage in AI-powered, insights-led customer engagement, its three-tiered support strategy for customer success, and commitment to product innovation have contributed to the company’s growth and recognition in the mobile marketing category.

“We believe Gartner’s recognition of MoEngage as a Leader validates our company’s vision and guiding principles – to build the world’s most trusted, insights-led customer engagement platform,” said Raviteja Dodda, CEO & Founder of MoEngage. “We pride ourselves on being a customer-obsessed organization in everything that we do, and we look forward to continuing to help our customers be successful in their customer engagement strategies .”

Also, MoEngage has seen significant growth and momentum in the market. In the past year alone, MoEngage has:

  • Driven a 75.5% YoY increase in new customer growth in the third quarter of 2020, now supporting more than 1,000 customers worldwide
  • Seen rapid adoption of its solution by global enterprise brands including Ally Financial, Hearst, Samsung, McAfee, Generali, Danone, CIMB Bank, Deutsche Telekom [T-Mobile], Travelodge, Flipkart, OYO, among others
  • Raised $25 million in Series C funding to support its continued expansion into North America and Europe
  • Released exciting product updates (including User Paths, Cards, Predictive Segments based on RFM Analysis, and MoEngage Analytics), as well as expanded partnerships with Mixpanel and Amplitude
  • Launched our #GROWTH platform to facilitate peer learning, and conducted 25+ events across 14 cities with 75+ speakers, and 5000+ participants. Also, we introduced our #GROWTH Academy, an e-portal and knowledge hub for growth marketers and product owners that covers all aspects of delighting your customers – from onboarding to engagement and long-term retention.

MoEngage is one of the fastest-growing companies in this market and is rated by customers on Gartner Peer Insights.

MoEngage is an insights-led customer engagement platform, built for customer-obsessed marketers and product owners. MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site massages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle. More than 1,000+ brands across 35 countries use MoEngage to send 50 billion messages to 500 million consumers every month. With offices in nine countries, MoEngage is backed by marquee investors such as Eight Roads, F-Prime Capital, Matrix Partners, Helion Ventures, Exfinity Ventures, and Venture East

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Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

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