Moengage helps its clients to know the behavior of customers via different tools and Artificial Intelligence(AI) based advanced platforms. The organization tracks the mobile engagement of the customers and analyzes their patterns to know what they like or dislike. Founded in 2014, the startup was listed among the NASSCOM’s top 10 hottest startups in 2015. Further, it was recognized by Gartner in its magic quadrant for mobile marketing platforms in 2018/19.
Let us have a look at the impactful journey of Moengage in the last 7 years.
Beginning of Moengage
Moengage was co-founded by IIT Kharagpur alumnus, Raviteja Dodda and Yashwanth Kumar in 2014. The startup aimed to connect brands with potential customers via delivering personalized customer engagement. Initially, Moengage was known as the mobile marketing platform among its clients, but now it offers full-stake customer engagement services via powerful analytics, AI-based customer journey tracking software, and personalization capabilities altogether.
As per Moengage claims, it serves Fortune 500 firms as well as the leading firms and unicorns to help them connect with over half a billion users every month.
In its seven years of journey, Moengage has served customers of 35+countries. Currently, it has offices in different cities globally including New York, London, Berlin, Singapore, Jakarta, and Bangkok. The startup has its head office in San Francisco, California. We launched new initiatives such as #GROWTH, a new initiative by Moengage, which provides a peer-to-peer learning platform for 3000+ marketers across 15 cities online and offline.
On its sixth anniversary, the startup has brought significant changes in its operations. The firm has also revamped its website, logo, user interface, and other features to give a new look to the products and services.
The current logo having users at the center explains the core promise of keeping our customers and their end-users always at the heart of everything we do.
Moengage brings three key changes in its operations. First, the startup is investing a lot of money in redesigning the platform UI to give users a more modern, consumer-grade experience. It is not just about implementing bee colors and buttons on the website, but the startup focuses on consistency, user productivity, and faster solutions to its clients. Changes will not take place altogether. It will be in a phase-wise manner and complete changes may take around half a year.
Second, the startup is doing more investment to make the #GROWTH community successful. Under this initiative, Moengage will provide in-demand free webcasts, playbooks, and upcoming events in one place. The firm beta-launched #GROWTH Academy. It is an online learning space that will provide exerts led online classes to complete valuable certifications related to marketing and customers based engagement.
Last but not the least, Moengage is strengthening its core team by hiring the best individuals from the industry. Under that initiative, Atma Gunapudi has joined the startup as the VP of Global Customer Success. He worked for 15 years in Salesforce and brought visible changes there with complex digital transformations. Saurabh Madan has also been recruited as General Manager of SEA and ANZ. Madan is known to set up and lead high-performance teams in a mobile-first environment.
Yash Reddy has been promoted to the Chief Business Officer position. He is with the startup for the last six years.
Recently, the startup has raised $32.5 million in a Series C1 funding round led by Multiples. Existing investors Eight Roads Ventures, F-Prime Capital, and Matrix Partners also participated while Exfinity Venture Partners sold its stake entirely in the round. The startup plans to use current funding in global growth as well as product development.
As per Moengage claim, Over the past 12 months, it doubled its customer base and added over 250 customers, including McAfee, Nestle, Domino’s, Deutsche Telekom, Travelodge, Ally Financial, Byju’s, Flipkart, CIMB Bank, and JD.ID.
Today, the firm is providing services to over 1000 brands across different categories including banks, retail, esports, edtech, food, and others. The startup is helping its clients to send over 100 billion messages per month and power digital experiences for 900 million users monthly across Email, Mobile, Web, Social, and Messaging channels.