In February 2021, Happilo raised $12 million from A91 Partners. Happilo, a healthy snacks firm, announced on Monday that it has raised $25 million from Motilal Oswal Private Equity (MOPE) to expand its direct-to-consumer healthy snacks business, which includes dry fruits, trail mixes, nut protein bars, and muesli. Happilo was advised by Deloitte on the transaction.
Happilo is a digital-first, omni-channel healthy snacking brand founded by Vikas Nahar in 2016. In the last 24 months, the company claims to have quadrupled its revenue.
“Partnering with MOPE will help accelerate our growth plans and significantly scale the business from current levels. Their prior experience of investing and working with category leaders within the food and beverages segment will add significant value. The investment would be used for significant product expansion across healthy snacking categories, acquisition of synergistic food brands, brand building, capacity expansion and deepening the distribution infrastructure. This will help us serve our customers better and help us achieve our ₹2,000 crore revenue target in the next 4 years,” stated Vikas Nahar, promoter and CEO of Happilo.
Happilo, an inception in 2016 to a formidable organisation today, is synonymous with healthy snacking in India. The brand and its founders have made an exceptional mark on the nutrition centric FMCG space in the country.
Vikas Nahar, the company’s owner, is working hard to build a name for himself in the business world. They want to boost the brand’s adaptability by enhancing flavour with freshness, preservation, and the healthiest by-products.
The brand sources the greatest food from culturally rich countries and the finest farms throughout the world through international suppliers (e.g., figs from Afghanistan, nuts from California, dates from the Middle East, dried fruits from Thailand, nuts and fruits from India’s local farmers).
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Their primary focus is on using fresh ingredients and incorporating technology into post-production processes. This brand operates on the perfect oxymoron of using new-age working methods to supply consumers with an age-old nutritious snack.