- In India, MX Player introduced a similar ‘TakaTak’ app as an alternative to TikTok after the app got banned by the Indian government along with 59 more apps.
The Indian government banned 59 Chinese apps like TikTok, the popular video-sharing app. The vacuum created by the TikTok ban has led to increased demand for local apps. In India, MX Player introduced a similar ‘TakaTak’ app as an alternative to TikTok.
“MX TakaTak offers you real and fun videos that you can watch and post on social media. Browse all forms of videos from Dialog Dubbing, Comedy, Gaming, DIY, Cooking, Sports, Memes, and much more,” says the Google Play Store description for the app.
You can create short on-the-go videos, dance videos, dub film dialogs, and post them on Twitter, WhatsApp, and other social media sites. You can create videos using the app’s editing feature.
Times Internet has two independent products aimed at being the alternatives to TikTok. Two days after the launch of HotShot on Gaana’s music streaming site, Times Group’s digital arm launched another app-MX TakaTak.
MX TakaTak lets users create and post short videos on social media. Similar to TikTok, it allows video browsing through genres like dubbing dialogue, comedy, gaming, DIY, food, sports, etc. The App is available in 10 languages, including English.
It is worth noting that other software like ShareChat’s Moj does not help the English language. MX TakaTak, released on July 9 (today), has already seen more than 10,000 downloads on Google Playstore with 4.4 ratings.
MX Player is the second to launch a TikTok clone over the top ( OTT) platform. Zee5 has already launched its native app on HiPi. Unlike Zee5, TakaTak was released as a separate app on MX Match.
Such apps had experienced a spurt in downloads within a week of the ban on China-linked mobile devices. Roposo had 6.7 million downloads, according to data from SensorTower, while Chingari had 4.1 million uploads. Since 29 June and 5 July Mitron has been downloaded 3.1 million times. Trell and Moj respectively had downloads of 2.61 million and 2.4 million cornered.
Although these apps that grow to have a hundred million downloads with a huge MAU/DAU base, they require an in-depth knowledge of machine learning and artificial intelligence capabilities to get close to TikTok at the product level. Thanks to its tech excellence TikTok was through. Only the global social media giant Facebook and China’s WeChat find it difficult to curb the domination of ByteDance.
