Short video platforms’ popularity is surging worldwide. Tiktok brought a revolution under this area. Initially, TikTok faced a lot of criticisms but later big giants like Facebook, Youtube also started their short video apps to woo the users.
Tiktok ban left a wide gap in Indian short video platforms. After Tiktok exit from India, Apps like Chingari, Roposo, MX TakaTak took advantage of India to increase their fan base. Indian users welcomed these apps due to the local base. MX Player’s short video app MX TakaTak’s popularity is not unknown for the Indian short video lovers. In February, it achieved the first rank among the most downloaded apps in India.
MX TakaTak Popularity is Rising. Why?
As per Sensor Tower data, the MX TakaTak app was downloaded 36.5 million times in February month. ShareChat’s Moj is the distant 2nd position holder considering the total downloads in Feb month. It recorded a total of 23.5 million downloads.
The remaining three positions also belong to the entertainment apps. Snapchat recorded a total download of 20 million to achieve the third position, whereas Instagram was downloaded 18.5 million times to get 4th position in India. Dailyhunt’s short video platform recorded 17.5 million downloads to get the fifth position.
MX TakaTak’s golden run is bringing a lot of users to its platform. It secured a big lead while comparing with its rivals. If we talk about January month, MX TakaTak had a total of 35 million downloads, whereas the second position holder Moj received 24 million downloads.
MX player’s aggressive campaigns in the last few months have helped the platform to acquire more users than its rivals. It started a partnership with few movie stars to reach the users. And it worked. It began an agreement with Bollywood as well as South Indian Movie stars to attract their fan followings. It also announced a Rs 100 crore creator fund to attract content creators. These collaborations and marketing spending has helped the MX TakaTak to woo the Tiktok users in India.
Status of Other Apps in February
It seems that a negative wave against Facebook-owned Whatsapp is dying. In January, the Signal app was the third most downloaded app with a total of 21 million installs. It was riding on the negative publicity against Whatsapp when the latter issue the new privacy policies for the users.
In February, Signal is not featured in the top 10 most downloaded apps as well. It received 1 million downloads in February. The platform could not handle more users due to limited infrastructure. At one time, it could not send the initial verification code to the new users due to an unexpected surge in the new users. Business giant Elon Musk openly supported the platform through its Twitter handle.
WhatsApp is slowly gaining the ground back. In February, it received a total of 11.5 million installs. It postponed the controversial policy implementation to clear doubts. The platform also clarified the new policy issues through print media and other platforms. As per the latest update, WhatsApp is planning to roll out new policy updates in May.
On the other hand, Telegram is continuing its golden run with 10.7 million installs in February. Telegram has announced few changes in its platforms like monetization and other features to woo the instant messaging platform users.
After the Tiktok ban, more than 300 million users were finding alternatives to use short video apps. Moj, Josh, Chingari, Roposo, Mitron utilized this opportunity very well. Instagram’s Reels and Youtube’s Youtube Shorts are also giving a tough competition to these local short video platform players.