Myntra, an e-commerce platform, changed its logo after Non-Governmental Organization(NGO) Avesta Foundation complained in December 2020. The complainant informed cyber police that the logo is insulting and offensive to women.
About the Controversy Related to the Myntra Logo
Naaz Patel, a Mumbai Based Activist, filed a complaint in Mumbai cyber police related to the logo of Myntra. Avesta NGO backed Naaz told the police that the logo represents a naked woman. The complaint was filed in the last month of 2020.
Naaz further said that such a logo shows a woman in an insulting way. Cyber police should take action as soon as possible. She requested the cyber police that the logo should be immediately changed. Myntra should also be penalized other than changing the logo.
Naaz raised this issue on different forums and social media platforms. She got a mixed reaction from the netizens. The majority of the people supported her claim, whereas, few trolled the complaint issue through memes and jokes.
After going through the details, DCP Rashmi Karandikar of Mumbai Cyber Crime Police said, ” we found that the logo is offensive for women. Myntra officials came to meet us. After discussing the issue in detail, Myntra agreed to change the logo within one month time”
After the logo controversy, Myntra decided to change the logo over its website, app, and printing materials. Myntra has ordered its alliance responsible for packaging items to change the logo on the packaged items.
Short Recap of Myntra Journey
Myntra is one of the largest online retailers in the field of Clothing and other accessories. It mainly provides apparel and items related to women. Winter sale brought 51% extra traffic on its website.
Myntra is a Bengaluru based online retail platform. Mukesh Bansal and Vineet Saxena Founded it in 2007.
Initially, it dealt in on-demand gift items. In the beginning, it operated on the B2B model mainly. In the first three years, it sold personalized products like t-shirt, mug,s, etc. In 2011, it started fashion and lifestyle operations. By 2012, Myntra became a known platform for national and international brands.
In 2014, Flipkart acquired Myntra with an amount of Rs 2000 crore. In 2015, it moved from the main website to the Myntra app for shopping purposes. This decision was taken when the Myntra team founded that most of the traffic on the website comes from mobile devices.
In 2017, Myntra started its 15 offline stores as well. Myntra revenue saw a decline of 6% to Rs 4262 crore in FY20 compare to Rs 4516 crore revenue in FY19.