With a shift in a decade, a lot of things and the way of consuming things have changed. One of them is entertainment, while in the early 2000s the entertainment was focussed on Television and DTH, it moved swiftly to YouTube and other OTT Platforms in this decade after the rapid expansion of the internet in India.
Rise of YouTube and other OTT platforms gave rise to another host of influencers and superstars who are loved by the audience and have huge social media followings.
Owned by ByteDance, TikTok brought a revolution for independent video creators who can create a 15-second to 1-minute video on the app. This led to a rise of a host of TikTok influencers. Brands ran to rope them in order to reach a huge number of followers on the video creation app.
We at Next Big Brand, asked our readers to determine which YouTube or TikTok Star they love the most.
On the basis of our research, we present to you the reader’s choice of popular TikTok Stars.
The votes for TikTok Star saw Jannat Zubair garnering the highest percentage of votes with 16%, Jannat Zubair Rahmani is an actress of Indian film and TV. She began her career in 2009, but in 2011 she earned recognition through Phulwa’s Colors TV. In Bharat Ka Veer Putra – Maharana Pratap and Pankti Sharma in Tu Aashiqui, she also played the role of Young Phool Kanwar.
Awez Darbar is one of India’s most popular male stars of Tik Tok and YouTube personalities. Interestingly, Awez Darbar is one of India’s most talented young choreographers. Besides being a popular dancer and choreographer, Awez Darbar is also known for his comedy and acting skills. He acquired 14% of votes and got 2nd rank.
Saloni Singh shares 2nd place with Awez. Saloni is extremely popular for her killer looks, comedy clips, dancing videos & lip sync videos.
Other TikTok Stars include controversial Faizu, Nisha Gurgain, Avneet Kaur, Riyaz Aly, Viral Duo Garima Chaurasia & Rugees Vini, Manjul Khattar, Sameeksha Sud, Arshifa Khan & Lucky Dancer.
We approached our readers with a survey to vote for their favorite TikToker Star. Close to 1000 readers responded and crowned Jannat Zubair as the most popular TikTok Star.