With a shift in a decade, a lot of things and the way of consuming things have changed. One of them is entertainment, while in the early 2000s the entertainment was focussed on Television and DTH, it moved swiftly to YouTube and other OTT Platforms in this decade after the rapid expansion of the internet in India.
Rise of YouTube and other OTT platforms gave rise to another host of influencers and superstars who are loved by the audience and have huge social media followings.
Owned by ByteDance, TikTok brought a revolution for independent video creators who can create a 15-second to 1-minute video on the app. This led to a rise of a host of TikTok influencers. Brands ran to rope them in order to reach a huge number of followers on the video creation app.
We at Next Big Brand, asked our readers to determine which YouTube or TikTok Star they love the most.
On the basis of our research, we present to you the reader’s choice of popular YouTube & TikTok Stars.
YouTube saw Bhuvan Bam as the most famous YouTuber with 34% of Votes followed by FlyingBeast/Gaurav Taneja who is known for his fitness tips and exotic vacation pics with 13% votes. One of the most subscribed YouTubers of India, Amit Bhadana took the 3rd place with 9% votes. He was followed by the 25-year old Entrepreneur and fitness guru Ranveer Allabadia aka BeerBicpers with 6% votes. BeerBicpes is tied with famous Viner and video creator Prajakta Koli who has appeared in many videos by The Viral Fever (TVF) & FilterCopy.
Four YouTubers including the famous roaster and gaming star Carry Minati, one of the finest vine creator Ashish Chanchalani, Gadgets Reviewer Technical Guruji and Video Creator BeYouNick were tied with the same amount of votes i.e. 5%.
Famous video creator Aashqeen was chosen by 4% of the readers while travel vlogger Mumbaikar Nikhil was chosen by 1%.
We approached our readers with a survey to vote for their favorite YouTube Star. Close to 1000 readers responded and crowned Bhuvan Bam as the most popular YouTube Star.