- NBC Universal of Comcast Corp said it had sold more than $1.25 billion in ad sales for the Tokyo Olympics 2020 a new record for the broadcaster.
NBC Universal of Comcast Corp said it had sold more than $1.25 billion in the ad sales for the Tokyo Olympics on Tuesday, a new record for any broadcaster for the games.
In a release, NBCUniversal, which owns U.S. broadcast rights for the Summer Olympics from July 24 to August 9, booked approximately 90 percent of its ad inventory for the games.
NBC also kept the previous record, of $1.2 billion for the 2016 Olympics in Rio.
Advertisers flock to big live sports events because they still draw huge audiences at a time when television viewers watch content on streaming services in their own time.
The global spread of coronavirus has sparked concerns that the Olympics could be canceled, although the International Olympic Committee said Tuesday it was planning for a successful game and encouraged competitors to plan “full steam.” Comcast has protection for its costs and should not suffer damages if the games don’t happen, Chief Executive Brian Roberts said at a Morgan Stanley conference on Tuesday.
The Olympic Games are held every two years and rotate between summer and winter games. The Summer Olympics are scheduled to run from July 24 to August 9, but there are questions as to whether postponement due to fear of coronavirus is likely. Originating in China, the disease spread to the rest of Asia, and now to the world. It has registered more than 90,000 cases worldwide leading to more than 3,000 deaths.
Discovery, which through its pan-European media arm Eurosport owns many international rights to the Olympics, said last week that the financial impact of a possible cancelation would be small, with a top-line hit largely offset by a decrease in expenses; CFO Gunnar Wiedenfels said.
Rio Olympics had a lot of campaigns by different brands.
During the opening ceremony of the Olympics, Apple aired its new “Shot on iPhone” commercial. The spot includes numerous photos taken by iPhone users of different people and is set to record Maya Angelou reading her poem “Human kin.”
The auto company pretends to be the worst sponsor in the world as it squeezes Team GB athletes and tells them to do comic stuff like “steer yourself in the starting position” to advertise the Nissan Leaf.
The comedian Jack Whitehall has returned to Samsung’s “Culture of…” campaign for the latest installment. This time he is schooled by Olympic greats like Bradley Wiggins, Steve Redgrave and Ellie Simmonds in a sequence of five ads advertising Samsung’s Galaxy S7
