• About
  • Contact
Sunday, June 26, 2022
  • Login
Next Big Brand
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail
No Result
View All Result
Next Big Brand

Netflix, Cred & Star Sports Among The Most Creative On Twitter

Pritish raj by Pritish raj
December 28, 2020
in News
Reading Time: 2 mins read
A A
0
IMG 20201228 WA0035

In a Twitter list of the year’s most innovative and engaging brand campaigns released on Friday, Axis Bank, Netflix India, Zomato, Cred and Star Sports, among others, appear.

During the coronavirus pandemic, organisations were chosen to run campaigns to launch goods, engage with consumers or encourage them to help small businesses.

Global Twitter Next, a team that drives strategic and creative collaborations with brands across the globe, said it has drawn up a list of India’s most innovative, creative and insightful campaigns and brand voices across categories.

The parameters are varied and cover perspective, concept, media policy, excellence in implementation and how central the microblogging site is to thought.

Netflix, for instance, bagged the best #OnlyOnTwitter campaign. The streaming platform used #NetflixMatchmaker hashtag under which it recommended content to the users who were tweeting a specific emoji as per their mood. Netflix runs this campaign every weekend to help people match their mood to what they could enjoy watching on its platform.

Star Sports’ campaigns for Indian Premier League (IPL) and Indian Super League brought the in-stadia experience to the phone by constantly engaging with fans virtually as both the leagues were played in empty stadiums.

Fintech startup Cred bagged the best new brand on the block for its first-ever campaign with videos featuring Bollywood stars such as Madhuri Dixit, Anil Kapoor and Bappi Lahiri—all seen auditioning for Cred ads.

In particular, Cred and Netflix are two separate promotions that have performed very well this year. Personally, because they are special with a high recall value, I liked Cred’s campaigns,” said Shrenik Gandhi, chief executive and co-founder of White Rivers Media digital agency.

The Zomato food delivery platform has emerged as the best voice on Twitter for the brand.

For speaking out and standing up, Axis Bank was the best brand. Axis Bank took up the cause of helping small suppliers and companies who were badly affected by the pandemic, asking people to #ReverseTheKhata, referring to the relationship between consumers and their corner shop via a ‘khata’ (account).

“While brands that had a strong presence on Twitter were creating new solutions to engage in the service, Twitter was also leveraged by several new brands and industries such as edtech and fintech to build brand awareness,” said Rishabh Sharma, head of Twitter Next India. “Advertising was much more humane, sensitive in 2020 and focused on engaging with society as a whole in a tough time.”

Previous Post

Magzter: Undisputed no. 1 Digital Magazine Platform Worldwide

Next Post

Five Indian Companies Will End 2020 With ₹5 Trillion Market Cap

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

images 9 17
Cryptocurrency

Christiano Ronaldo and Binance Announce NFT Partnership

June 24, 2022
Khaby Lame Tiktoker
Creators

Khaby Lame Becomes World’s Most Popular TikToker

June 24, 2022
Pine Labs Founder
News

Merchant Platform Pine Labs Acquires Fintech Infra Startup Setu for $70-75 Million

June 23, 2022
Ebay KO
Cryptocurrency

eBay Acquires NFT Marketplace KnownOrigin For An Undisclosed Sum

June 23, 2022
Cashify Founders
News

Cashify Raises $90 Million in Series E Round Led By NewQuest & Prosus

June 23, 2022
Uniswap founder
Cryptocurrency

Uniswap Acquires NFT Marketplace Aggregator Genie to Further its Goals

June 22, 2022
Next Post
Reliance Industries Limited RIL Market Cap- Next Big Brand

Five Indian Companies Will End 2020 With ₹5 Trillion Market Cap

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

BROWSE BY TOPICS

Acquiring amazon Apple Brands brand story Byjus byjus news byjus the learning app Cryptocurrency Edtech Startups Elon Musk facebook fintech news Flipkart funding google Indian Crypto Startups Indian OTT Platforms Indian Unicorn Indian Unicorns Indian Unicorns of 2021 Netflix NFT NFT Collection NFT India Non Fungible Tokens Ola OYO Paytm Reliance Retail Startup Acquisition Startup IPO startup news india startups in india Swiggy Tiktok TikTok India Twitter Unicorns of 2022 Unicorns of India Unicorn Startups Upgrad WazirX YouTube Zomato
check more news on that pages youtube converter, filme online 2022, filme porno mature, porno amatoriale, nxnxx.org, https://xvideosxnxx.org, https://xoxporn.net

Instagram

Follow Me!

Recent News

  • Christiano Ronaldo and Binance Announce NFT Partnership
  • Khaby Lame Becomes World’s Most Popular TikToker
  • Merchant Platform Pine Labs Acquires Fintech Infra Startup Setu for $70-75 Million

Latest News

images 9 17

Christiano Ronaldo and Binance Announce NFT Partnership

June 24, 2022
Khaby Lame Tiktoker

Khaby Lame Becomes World’s Most Popular TikToker

June 24, 2022
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Marketing
  • Tech
  • Insight
  • Interviews
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • CRYPTOCURRENCY
  • Retail

© 2019 NBB. All Rights Reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.