• About
  • Contact
Wednesday, January 20, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home OTT

Netflix Explores Mobile Only Subscriptions To Expand User Base In India

Sourav by Sourav
July 23, 2019
in OTT
2 min read
0
Netflix logo
Share on FacebookShare on Twitter

With popular OTT platforms like Hotstar and Amazon Prime offering their content at 999 INR per year, Netflix has always been the more premium platform, with its lowest rate being 500 INR per month. This is probably why it has not enjoyed the same kind of consumer base as its rivals, in spite of offering a large variety of content. In terms of monthly plans, Hotstar offers content streaming for 199 INR per month and Amazon Prime offers this service for 129 INR per month. Newer players in this industry like ALTBalaji and Zee5 also offer their services for close to 100 INR per month. So, it is quite understandable why Netlifx does not have a huge market share like all these other brands.

netflix
Image courtesy: Twitter.com

Of course, India is a huge market and no brand wants to lose out on the potential of capturing it. This is why Netflix is coming out with cheaper services, over and above what it already offers. This new service will allow viewers to stream shows on a single smartphone for 250 INR per month. While this is still the highest amount when compared with the same services offered by others, it may inspire more curious customers to explore this OTT platform. Netflix offers its own original content as well as many popular shows and it is likely that consumers experiencing FOMO over the same might just end up joining this platform through their smartphones.

Netflix wants to add more than 100 million subscribers just from India. However, currently, it is unclear whether the lower pricing will help them to the extent that they are hoping it will, as it is still the highest priced product amongst the competition. As India is a market that is very price sensitive, this move definitely makes sense and will get them more viewers.

Previous Post

Levi Strauss Shares increase by 30% In IPO

Next Post

Ola services suspended in Karnataka for 6 months

Sourav

Sourav

Excellent story-teller, with a background in SEO and Digital Marketing. Likes to write and give form to opinion and incidents.

Related Posts

Panchayat Wins Filmfare OTT Award For Best Comedy Series Award
News

Panchayat Wins Filmfare OTT Award For Best Comedy Series Award

December 19, 2020
SUGAR Cosmetics Story- Next Big Brand
News

Net Revenue Of SUGAR Cosmetics Crossed Rs.100 Crore In FY20

December 2, 2020
Netflix India Revenue Subscriber- Next Big Brand
Netflix

Netflix Launches StreamFest- Free Access To Non- Subscribers For 48 Hours

November 20, 2020
ALTBalaji Viewership- Next Big Brand
News

Going hyper-local, ALTBalaji averages 9000 daily subscriber addition in Q2 FY21

November 13, 2020
Netflix & Prime Video Dominate Indian OTT Space Followed By Disney+ Hotstar
News

Netflix, Prime Video, Hotstar & Other OTT Platforms Under Government Control Now

November 11, 2020
Netflix & Prime Video Dominate Indian OTT Space Followed By Disney+ Hotstar
News

Global OTT Market Is Growing At 19%, CAGR To Hit $438 Bn By 2026

November 3, 2020
Next Post
ola

Ola services suspended in Karnataka for 6 months

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Yes Bank Founder- Next Big Brand

Founder Of YES Bank Sells All but 900 YES Bank shares, worth Rs 60,000

1 year ago
No WhatsApp Ads for Now – Facebook. A Sigh of Relief for Users!

No WhatsApp Ads for Now – A Sigh of Relief for Users!

1 year ago
xiaomi-nextbigbrand.in

Oppo, OnePlus, Huawei Rank Higher Than Xiaomi, Samsung in Customer Satisfaction Survey

1 year ago
facebook short videos users-next-big-brand

Facebook Slapped with $5 billion Fine On Data Privacy Breach

2 years ago

FOLLOW US

  • 22.3k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Tata Group is All Set to Acquire 60% stake in BigBasket
  • Alibaba Share Surges after Jack Ma’s Resurfacing Video
  • Insights of Arata’s Natural Health Products Journey to Health Industry with Bhasin and Madhok

Instagram

Follow Me!

Latest News

Tata Group is All Set to Acquire 60% stake in BigBasket

Tata Group is All Set to Acquire 60% stake in BigBasket

January 20, 2021
Chinese Billionaire Jack Ma Suspected Missing after Condemning the Chinese Government.

Alibaba Share Surges after Jack Ma’s Resurfacing Video

January 20, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.