- The plan is however still in its testing phase and has been rolled out for a limited number of test users only.
- The plan is valid for a single-device-use only.
Netflix is now one of India’s most popular video streaming sites. The business has launched many subscription plans including a mobile-only plan to create a strong foothold in the market. It has now started testing the Netflix 12 months plan at an all-time discounted rate of ₹ 1,199 for a single device.
The plan is however still in its testing phase and has been rolled out for a limited number of test users only.
Recently, Netflix offered new customers at a discounted rate for three months, six months, and 12 months. These users are currently saving users at the normal rate by about 20 percent and 50 percent, depending on the type they select.
Nonetheless, the new move will give Netflix an advantage as it is not only exploring annual contracts but a series of long-term plans that would ultimately give subscribers multiple options.
While the bundle plans for Netflix in India have just launched, its competitors, namely Disney-owned Hotstar, ZEE5, Amazon Prime Video, and ALT Balaji, are already offering their customers annual plans. It is also worth noting that nearly all of these competing platforms are offering services at a much more aggressive price than what Netflix is currently offering. For example, Hotstar and Amazon Prime offer their video streaming services for a year at INR 999.
Netflix Recently Rolled Out the ₹199 Mobile-Only Plan:
From last year, Netflix has been roughly translating to INR 2400 per year, even for its cheapest video streaming service charges INR 199 per month.
Having said that, by introducing free-to-watch content, rivals such as Flipkart and Hotstar are making things difficult for Netflix. Censorship of the listed films and television shows streamed through over-the-top (OTT) platforms is also a major ongoing concern for the video streaming service which sees India as a critical market for expanding its growth record.
Netflix Saw An Amazing Last Year in Terms of Revenue:
The Indian arm of American streaming service Netflix expanded more than 700 percent during 2018-19, posting Rs. 466.7 crore sales for FY19 with a net profit of Rs. 5.1 crore, according to its filing with the company registrar. The video-on-demand company owned by Reed Hastings had a turnover of Rs. 58 crore in FY18 with Rs. 20 lakh net profit.
To be sure, India’s Netflix game plan focuses on profit, creating local content with movie stars that are popular and expanding deep into mass centres and small towns.
Just head to your Netflix App right away to see whether you’ve got the lucky plan!
Thank Us Later 🙂