- Netflix began testing its long-term subscription plans in India. This plan offers quarterly, 6-month and 3-month video streaming services.
- Netflix is currently testing a three-month plan starting at Rs. 1,919, discounted from Rs. 2,397’s regular three-month Premium subscription rate-a a 20 percent discount.
Netflix began testing its long-term subscription plans in India. The new testing, first conducted in India, offers quarterly, six-month and three-month video streaming service subscriptions along with discounts of up to 50% compared to monthly plans.
This means subscribers opting for a long-term Netflix subscription will benefit from a discounted price for their Unlimited, Free, Standard, or Premium package. Now, the testing is limited to choosing users, although it addresses both mobile and Web users.
Netflix is currently testing a three-month plan starting at Rs. 1,919, discounted from Rs. 2,397’s regular three-month Premium subscription rate-a a 20 percent discount. Likewise, in the testing phase, there is a’ 6-month’ package at Rs. 3,359, down from Rs. 4,794-a 30% discount. The organization also has a budget of Rs. 4,799 for’ 12 months.’ It shows a 50 percent discount over the regular Premium subscription available at Rs. 799 a month, which for one year comes to Rs. 9,588.
“We think our members would enjoy the flexibility of being able to pay at once for a few months. This is a test, as always, and we will only introduce it more widely if people find it useful,” a Netflix spokesperson said.
A Twitter user in Udaipur has noticed the new long-term subscription plans. However, for various new and returning users, Netflix is conducting the pilot across the country.
Reed Hastings, CEO of Netflix, announced at an event in New Delhi last week that Netflix spends Rs. 3,000 crores this year and next on fresh local content in India.
Source- Netflix
“You’re going to start seeing a lot of stuff hit the screen, big investment,” said Hastings at the conference, stressing how important India is to the business. “We’re trying to invest in the product offering to become more Indian.”
In January 2016, Netflix entered India with three different packages, Free, Standard, and Premium, to be remembered. But over time, the company extended its range of plans to suit the Indian audience’s tastes and preferences.
Netflix’s latest update to its portfolio of packages is the launch of the Rs. 199 package, which is designed exclusively for mobile users. The organization has also recently spotted exploring ways by collecting physical activity information from its clients to improve the quality of video playback on the go.
Unlike Netflix, in India, competing for video streaming platforms like Amazon Prime Video, Hotstar, and ZEE5 have long provided annual plans.
Nonetheless, the new move will give Netflix an advantage as it is not only exploring annual contracts but a series of long-term plans that would ultimately give subscribers multiple options.
Having said that, by introducing free-to-watch content, rivals such as Flipkart and Hotstar are making things difficult for Netflix. Censorship of the listed films and television shows streamed through over-the-top (OTT) platforms is also a major ongoing concern for the video streaming service which sees India as a critical market for expanding its growth record.
