- The Indian market mobile subscription plan for 199 is the fourth Indian plan for Netflix, in addition to the existing free, regular and premium packages that are priced between 499 and 799.
- In the third quarter of this year, Netflix added 6.8 million subscribers internationally, compared to seven million that it had predicted, even as the streaming giant braces for rigid competition like Apple and Disney are preparing to launch similar services.
Ecstatic about the popularity of its mobile-only service that it released in India in August, Netflix will implement the program in other global markets as well, said Gregory K Peters, Chief Product Officer of the company.
The Indian market mobile subscription plan for 199 is the fourth Indian plan for Netflix, in addition to the existing free, regular and premium packages that are priced between 499 and 799.
“We’ve been very, very pleased with the mobile plan. It’s actually doing better than we’ve expected. We’ll look at expanding that in other markets because we feel there are other markets with different conditions that make it possible that it’s going to be successful for us there as well,” Peters said during the Q3 earnings call for the streaming giant on Wednesday with analysts.
“I think revenue is the guiding principle and as we do these various tests to try to figure out what is the right set of packages with the right incentives, the right features that are offered at the right price to customers in any given market.
“So I think what we’re doing is because we’re working in very, very different conditions, very different levels of wealth and other types of media competition, etc,” he said.
Peters said that in considering different market trends, the organization will also look at other project models and other feature quality benefits.
“We’re going to see them as we roll out and we’re going to respond to them based on what our customers are doing in those markets,” said the Netflix executive.
Netflix also said’ Sacred Games ‘ second season was the country’s most-watched show.
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“To date, we’ve released 100 local language seasons, original scripted series from 17 countries, and have plans for over 130 more in 2020. We’re also planning to expand our investment in original local language films and unscripted series,” the company said.
In the third quarter of this year, Netflix added 6.8 million subscribers internationally, compared to seven million that it had predicted, even as the streaming giant braces for rigid competition like Apple and Disney are preparing to launch similar services.
Netflix spent a lot on Sacred Games as much as ~100 crores on the series, most of which was spent on generating original content in India. The crew of over 3,500 individuals shot 400 minutes of footage for more than 100 days at 112 places, including Delhi, Mumbai, Nairobi, Cape Town, and Johannesburg, equivalent to three-and-a-half Hindi movies. Netflix argues that many more post-production facilities have been taken on board compared to a Hindi film to improve the final product quality. Even editor Aarti Bajaj worked with the support of the whole team.
