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Newspapers shut but Google made $4.7bn from news in 2018

Saurav Bhagat by Saurav Bhagat
June 17, 2019
in New posts, News
Reading Time: 2 mins read
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As small and medium newspapers shut, search and large media houses handed over pink slips to journalists worldwide, Google alone created a whopping amount of $4.7 billion from its Search and Google News in 2018 — nearly as much as the entire U.S. news industry created as whole last year.

According to a report within the New York Times, compared to Google, the news industry in the U.S. made an estimated $5.1 billion from digital advertising.

The report took the information from the News Media Alliance that represents over 2,000 newspapers across the United States.

“The journalists who produce that content deserves a cut of that $4.7 billion. They make cash off this arrangement and there must be a better outcome for news publishers,” David Chavern, President and chief executive of the alliance, was quoted as saying.

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Image credit – makeuseof

The alliance noted that its estimation is a conservative one, “as it doesn’t embrace the worth of private data that Alphabet, Google’s parent company, gathers once users click on news articles”.

According to Chavern, an outcome of any conversation generated by the study would be the passage of the Journalism Competition and Preservation Act. First introduced by Democrat David Cicilline in 2018, the bill would supply on-line publishers the chance to “collectively hash out with dominant on-line platforms relating to the terms on that their content is also distributed”.

“The bill currently before lawmakers would provide news publishers a four-year fair exemption, permitting them to together cut-price with the house owners of online platforms over revenue rending,” aforementioned the report.

Google was nonetheless to investigate the study findings. Nearly forty percent of the clicks on Google’s trending queries these days are for news, that the lot doesn’t turn out itself. Google and Facebook manage the distribution of reports. Eighty percent of external traffic is routed through these two corporations to numerous news websites.

According to the New York Magazine, one in five native papers within the U.S. has closed since 2004 and from 2008 to 2017, newsroom employment declined by twenty-three percent, representing nearly 27,000 jobs. The print media Alliance would reportedly make the study public on Tuesday.

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Saurav Bhagat

Saurav Bhagat

Saurav Bhagat is an experienced digital marketer and SEO Trainer from New Delhi, India. Saurav is inclined towards brands and brand story-telling from the past half a decade. His interest in startups has made him an immense member of the NBB Family from its very early days. Saurav loves Chai and writes his day to day experiences on Quora and Yuvagasm Media too. He believes in the power of storytelling for a Brand and also in general. He often says- "Stories are powerful enough to build and erase empires and generations!"

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