Homegrown electronic sports (e-sports) firm Nodwin Gaming said on Friday it has acquired gaming and neighboring IP (Intellectual Property) company from media and entertainment firm OML Entertainment for Rs73 crore.
As part of the deal, Nodwin will spend R73 crore for the procurement and Ajay Nair, managing director of Only Much Louder; OML Entertainment, will accompany the gaming company’s board. Going ahead, Nodwin Gaming will manage all gaming-related events and IPs that appear from OML’s stables.
Nodwin will obtain key IPs from OML Entertainment including the likes of Bacardi NH7 Weekender, YouTube Fan Fest, and India’s hugest hip-hop league — Breezer Vivid Shuffle.
“What we have been seeing over the past few years is that there’s a big convergence happening between comedy, music and gaming,” said Sidharth Kedia, Chief Executive Officer (CEO) of Nodwin Gaming.
“We’re getting access to some of the IPs that OML has created specifically for the youth, where there is a big crossover of gaming, music and comedy. We’re also getting access to all the talent which is now increasingly focusing on gaming. Those are the businesses that we’re acquiring from OML,” he added.
Akshat Rathee, co-founder and managing director of Nodwin Gaming, told the company is interested in entering IPs from OML where it can perform “multi-stage” experiences between music, comedy, and gaming. He added that the acquisition will support the “massification” of e-sports and gaming in India.
OML Entertainment also works with comedians like Tanmay Bhat and Smay Raina, who have both been regarded for hosting gaming content on their particular YouTube channels. “It makes a lot of sense to consolidate the strengths that OML Entertainment and NODWIN Gaming have in the live IPs and gaming spaces,” said OML’s Nair. He said the company will concentrate on building content for OTT platforms, talent management, branded content partnerships & businesses.
Nodwin Gaming lately raised Rs164 crore in equity investment from South Korean gaming brand Krafton, which is the corporation after games like PUBG Mobile and Battleground Mobile India popularly known as BGMI. It also has investments from gaming and sports media firm, Nazara Technologies, which holds a majority stake in Nodwin Gaming, and Kris Gopalakrishnan-backed gaming firm JetSynthesys Private Ltd.