Noise, the Indian aspirational connected lifestyle brand, has been ranked as India’s no.1 Wearable Watch Brand in 2020 according to International Data Corporation’s (IDC) Worldwide Quarterly Wearable Device Tracker, Q420 release. Having been constantly ranked as India’s No.1 wearable brand for the past three quarters by IDC, the latest report highlights Noise’s strong dominance as the leader in India’s wearable watch industry with a significant market share of 24.5% basis unit shipment.
How Noise Became number 1 Brand?
Noise is one of the fastest-growing tech lifestyle companies in India and has been catering to the growing demands of tech enthusiasts. In the last year, Noise has conquered 24.5% of the entire Indian wearable segment. The Indian-originated brand has won the hearts of the customers with a wide range of intriguing smartwatches including the ColorFit Pro series, ColorFit Nav, NoiseFit Endure, NoiseFit Evolve, and NoiseFit Fusion. Noise has recently launched the third generation of ColorFit Pro and received an overwhelming response from the customers.
Talking about the latest achievement, Amit Khatri, Co-founder at Noise, said “It is an honor to be the industry leader and recognized as India’s No.1 Wearable Watch Brand with 24.5% market share in the segment.
The fact that a Homegrown Truly Indian brand has emerged as the leader with 1 in every 4 smartwatches sold in India being a Noise smartwatch fills me with gratitude to all the Noisemakers and patrons who have endowed their trust in our range of products and the company.
The smart wearable is a very dynamic and aggressive industry that is burgeoned with several international brands. We are elated to see an Indian originated brand levitating in such a stalwart market quarter on quarter consistently for the whole year.”
The brand has aggressive plans to amplify the business across the nation with its new and exciting lineup of upgraded products. Overall, Noise has been registering a huge uptick in the customer database and sales for the past year, marking a growth trajectory of 30x.
Founded in 2018 by Gaurav Khatri and Amit Khatri, Noise is an Indian aspirational connected lifestyle brand that is changing the way India remains connected. Established with a vision to redefine how India imagines connected devices, Noise has managed to create a great mark on the market with its impressive line-up of products in the Smart Wearables and Wireless Earphones categories.
As per a recent report published via reputed global industry analysis firm Counterpoint Research, Noise is the second most sold brand for truly wireless (TWS) earphones in 2019 in India. Noise has been listed as one of the top brands on Amazon and Flipkart for four years in a row. In addition, the brand has been recognized as India’s No.1 Wearable Watch Brand in 2020 by IDC Worldwide Wearable Device Tracker reinforcing its position as a category leader.