In a recent acquisition, Nykaa has bought a full stake in Pipa Bella, an online jewellery business firm. As per the agreement, Pipa Bella will continue selling its product from its online platform. In addition to that, Pipa Bella will also list its products and services on Nykaa online platform. The financial details of the deal are not yet known.
How will Pipa Bella Help Nykaa?
Nykaa released a statement that Pipa Bella will help the firm to extend its operations in the field of jewellery brand. Nykaa is already a known name in the fashion industry among women. Jewellery is another fashion accessories women love to have. Pipa Bella acquisition will help Nykaa to attract more customers to its platform.
How Nykaa is attracting more customers? Why it has become a known brand in recent year? Talking about its operations and growth, Adwaita Nayar, CEO, Nykaa Fashion, and Founding Team Member, Nykaa, said:
“We have seen a rising trend of personalised minimalistic and premium fashion accessories in the Indian market. At Nykaa Fashion, we strive to bring the best quality and variety of such products to meet the demand of the audience.”
Pipa Bella is a women-centric jewellery brand having 1500+ jewellery designs. The brand is popular among urban women having age between 20 to 35 years.
Pipa Bella customises the jewellery products as per customers’ requirement. The brand also provides ready-made products to customers. A variety of choices have made Pipa Bella popular among the clients.
What Nykaa and Pipa Bella CEO Says About Acquisition Deal?
Nykaa CEO looked happy with the current acquisition. Talking about the reason for the acquisition, Adwaita said:
“The acquisition aimed to extend the brand’s core signature design to a much larger landscape by becoming a full range accessories label. She added that the team believes there is a strong opportunity to provide premium fashion jewellery with contemporary design and functionality at the core of the customer experience.”
When Pipa Bella was contacted for the acquisition-related comment, its CEO and Founder Shuchi Pandya said:
“Pipa Bella has always been a customer-centric brand, focusing on premium design at reasonable prices. It has found strong synergies with Nykaa Fashion’s positioning within the eCommerce fashion landscape and its manner of engagement with its wide network of customers around the country. This association will allow Pipa Bella to reach a larger customer base and leverage the massive number of users visiting Nykaa Fashion every month.”
Nykaa fashion is acquiring fashion-related brands to strengthen its customers base. It also acquired Twenty Dresses recently to extend its apparel portfolio.
Now, the Pipa Bella acquisition will further help the fashion giant to enter the jewellery market with strong products offerings. Nykaa is always working to achieve product excellence and quality assurance.