• About
  • Contact
Sunday, January 24, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home Internet

Ogilvy Blames Vivo & Drags Them To Court For Copying The Ad Campaign

Pritish raj by Pritish raj
October 24, 2019
in Internet, News, Tech
2 min read
0
Oglivy Vivo- Next Big Brand

Oglivy Vivo- Next Big Brand

Share on FacebookShare on Twitter
  • The ad in question is for V17 Pro, featuring an amusement park actor Aamir Khan and a son. While an interim order was passed by the Bombay High Court last week, asking Vivo to deposit Rs 1 crore or provide a bank guarantee, the matter is far from over.
  • Vivo’s Dentsu Impact ad agency, which carried out the campaign, dismissed the notion of raising Brand David.

Issues of scam advertising, plagiarism, and blatant copying were raised on ad award shows frequently. Yet in what will be the first instance of the matter going outside business fora, ad agency Brand David, part of the WPP-owned Ogilvy group, took smartphone manufacturer Vivo to court over a campaign that it says resembles a piece of work that it had previously delivered to the client.

The ad in question is for V17 Pro, featuring an amusement park actor Aamir Khan and a son. While an interim order was passed by the Bombay High Court last week, asking Vivo to deposit Rs 1 crore or provide a bank guarantee, the matter is far from over.

The next hearing will take place on 22 November. Nonetheless, following charges of plagiarism and copyright infringement against it, the ad was not taken out of the air. Sources say the matter is disputed by Vivo.

“The principles of Vivo are based on strong moral and contractual foundations. We pay a great deal of attention to our jobs. The matter is sub judice and we’re going to wait until the law takes its course, “said a Vivo spokesman when contacted.

Vivo’s Dentsu Impact ad agency, which carried out the campaign, dismissed the notion of raising Brand David. “We have absolutely no reason to resort to plagiarism of any kind because in our company we have no lack of talent. What we have produced is our original work entirely, and we have always kept it before the court. We do not wish to comment further on the matter, as it is still pending before the tribunal.

Ogilvy Vivo- Next Big Brand
The Ad which is in Controversy.
Source- YouTube

“In the case of Brand David, Vivo had called for a pitch for his smartphone V15 in October last year, where the former had expressed the idea of a campaign featuring an amusement park, the interim order, dated October 15, passed by BP Colabawalla, says.

Although Vivo did not engage Brand David’s services after the pitch, the latter, as the order acknowledged, was “shocked and surprised” to see another company in September launching a similar campaign for’ Vivo V17 Pro.’ “An infringement of copyright is the entire execution of the impugned advertising or at least its very nature,” the order said. Vivo, on the other hand, argued that, according to the decision, there was no copyright infringement.

Tags: Vivo SmartphoneVivo v17
Previous Post

Could Cristiano Ronaldo really be about to leave Real Madrid?

Next Post

Coca-Cola Is Most Polluting Brand As Per Global Audit Of Plastic Waste

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

LifeStyle Video App Trell Starts Social Commerce for its User Base
News

LifeStyle Video App Trell Starts Social Commerce for its User Base

January 22, 2021
Dips and Sauces Maker Wingreens Farms Acquires Natural Beverage Startup Raw Pressery
News

Dips and Sauces Maker Wingreens Farms Acquires Natural Beverage Startup Raw Pressery

January 22, 2021
Cred Founder Kunal Shah Invests in the new Venture of One Plus Co-founder Carl Pie
News

Cred Founder Kunal Shah Invests in the new Venture of One Plus Co-founder Carl Pie

January 21, 2021
SEBI Approved Much Talked Future Group-Reliance Industries Deal
News

SEBI Approved Much Talked Future Group-Reliance Industries Deal

January 21, 2021
Tata Group is All Set to Acquire 60% stake in BigBasket
News

Tata Group is All Set to Acquire 60% stake in BigBasket

January 20, 2021
Chinese Billionaire Jack Ma Suspected Missing after Condemning the Chinese Government.
News

Alibaba Share Surges after Jack Ma’s Resurfacing Video

January 20, 2021
Next Post
coca cola - NextBigBrand

Coca-Cola Is Most Polluting Brand As Per Global Audit Of Plastic Waste

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Google logo

Google Pays Women More Than Men in This Category

2 years ago
dishtv-next-big-brand

Dish TV & Airtel Digital TV likely to merge by the end of the month

1 year ago
wework valuation-CEO-next-big-brand

WeWork Postpones $20bn IPO

1 year ago
PewDiePie Finally Leaves YouTube.

Adieu YouTuber PewDiePie – For Undisclosed Time!

1 year ago

FOLLOW US

  • 22.4k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Indigo Paints: Colorful journey of a Lesser Known Paint Brand
  • LifeStyle Video App Trell Starts Social Commerce for its User Base
  • Dips and Sauces Maker Wingreens Farms Acquires Natural Beverage Startup Raw Pressery

Instagram

Follow Me!

Latest News

Indigo Paints: Colorful journey of a Lesser Known Paint Brand

Indigo Paints: Colorful journey of a Lesser Known Paint Brand

January 22, 2021
LifeStyle Video App Trell Starts Social Commerce for its User Base

LifeStyle Video App Trell Starts Social Commerce for its User Base

January 22, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.