- OnePlus announced on Tuesday that in just two days of the Amazon Great Indian Festival sale it has recorded Rs. 500 crores of revenue with the sale of OnePlus Smartphones and TVs.
- Driven by fresh product launches ahead of festival season sales, OnePlus has once again emerged as the premium segment’s best-selling technology brand with over 100 percent development over the past year.
Chinese smartphone manufacturer OnePlus announced on Tuesday that in just two days of the Amazon Great Indian Festival sale it has recorded Rs. 500 crores of revenue with the sale of OnePlus Smartphones and TVs.
The newly launched OnePlus 7 T (starting from € 337,999) and OnePlus TV 55Q1 (€ 669,900) recorded the highest revenues ever in the premium smartphone and TV categories.
“The new OnePlus 7T and our OnePlus TVs are a result of our continued focus on building products that offer our community the perfect balance of performance and design that provides for a seamless user experience,” Vikas Agarwal, General Manager, OnePlus India, said in a statement.
Driven by fresh product launches ahead of festival season sales, OnePlus has once again emerged as the premium segment’s best-selling technology brand with over 100 percent development over the past year.
“This festive season, our affordability programs such as no-cost EMI, exchange, immediate bank discounts and more continue to allow record amount of clients to upgrade to premium phones,” said Manish Tiwary, Vice President — Category Management, Amazon India.
Chinese technology firm OnePlus entered the Indian TV industry with a bang last week and introduced “India-first” 55-inch Android TV in two versions— both with 4 K QLED display — beginning at 69,900.
The 4 K QLED TVs, HDR10 support, 50W eight-speaker setup, and Dolby Atmos for cinematic sound will be the main hub of a connected intelligent home.
The company has also expanded its premium smartphone line-up to include OnePlus 7 T smartphone with industry-leading 90Hz Fluid AMOLED display.
OnePlus 7 T Glacier Blue (8 GB 128 GB) cost $37,999, OnePlus 7 T Glacier Blue (8 GB 256 GB) $339,999 and OnePlus 7 T Frosted Silver (8 GB 128 GB) cost $37,999.
OnePlus, which is competing with Samsung and Apple in India’s premium smartphone category, has also announced plans to raise headcount by up to five times at its new R&D center in Hyderabad as it aims to make the plant its biggest global in the next three years.
The R&D center, which has obtained a Rs 1,000 crore investment commitment, currently has a staff power of about 100 individuals.
India is among one of the largest markets for OnePlus, accounting for around 33 percent of its global revenue.
OnePlus appeared as the best-selling premium smartphone brand in 2018, according to Counterpoint Market Research, and also led the premium smartphone segment (priced above Rs 30,000) for three successive quarters, capturing 36% of the market in October-December 2018.
