- Rol-A-Cola by Parle will be relaunched in the market on 1st October 2019.
In recent times, Social Media has been known to act as a great medium of communication between brands and consumers. A platform was missing in old times for customers to voice their opinions and concerns.
One such example is a Twitter conversation with Parle for bringing back Rol-A-Cola in market.
Here is a screenshot of tweet:
After this tweet came into the limelight, Indian Twitterati took a note of it and the 90s kids started retweeting it and their target was to reach 10,000 retweets.
Rol-A-Cola by Parle was one of the most famous and loved candies of back in the 90s and this tweet triggered the kids from that era to bring it back after Parle stopped the candy’s production around 13 years back.
People did crazy stuff to get 10,000 retweets, with Siddharth tagging all big celebrities and popular accounts such as Netflix, Amazon and even Shah Rukh Khan and Amitabh Bacchan.
One user claimed to create 10 accounts in order to get the retweets done.
After all, this was done, the tweet got more than 10,000 retweets and a whopping response across different social media channels.
Finally, Parle announced the come back of Rol-A-Cola in a tweet and twitter was beaming with happiness.
This photo resulted in many happy tweets and reaction from the users. Here are some of the reactions:
— Parle Products (@ParleFamily) September 10, 2019
A shot from the past, It's back from the blue…
The new generation really has no clue!
Cola in a candy, Candies in a stack…
Hey @vishakhasingh, Rola Cola Is Coming Back !! #RolaColaIsComingBack pic.twitter.com/J16pwPwBpV
— Parle Products (@ParleFamily) September 11, 2019
The candy is ready to come back to the market on 1st October 2019.
Krishna Rao, category head, Parle Products said, “We had discontinued Rola Cola in 2006 for the domestic market, while continuing to sell it in international markets such as Africa, as the product sort of stagnated after a decade from its launch in the 1990s. We are happy to reconsider our decision and bring back Rola Cola solely based on consumer demand,”
This particular event shows the power and impact of social media in today’s marketing. Earlier, consumers had no platform in which they could voice their opinions and concerns. Now, they can simply reach out to a brand they like and let them know what they think. This also helps brands stay attuned with the needs of their consumers. When you get information straight from the horse’s mouth, you can make far more effective strategies and product planning decisions.
I am more than excited to see my favorite candy back in the market and I hope this is not discontinued. But again, we have social media to bring it back. More power to you Social Media.