• About
  • Contact
Saturday, January 23, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home FMCG

Parle Promises to Bring Back Rola Cola if it gets 10,000 retweets

Sourav by Sourav
February 25, 2019
in FMCG
2 min read
0
Rola Cola
Share on FacebookShare on Twitter

Rola cola was one of Parle’s staple candies back in the 90s. It went out of production 2006, to the dismay of many 90s kids. However, recently, Siddharth Sai G from Kerela tweeted about his love for the candy and asked Parle how many retweets would they need to see before they bring back Rola Cola. The branded tweeted back saying that it would take 10k retweets for them to initiate the production of this iconic candy. They also have to use the hashtag #BringBackRolaCola. Now, the ball is in the Twitterati’s court.

This exchange took place on 13th February, and so far, Siddharth Sai G has managed to garner 1,200 retweets. Though there is not much clarity on whether they will be able to get to their goal of 10K retweets, there’s one thing that clearly stands out – the power of social media. The campaign has already gained the attention of huge names like Google, Zomato, Swiggy, and Netflix.

Social media has largely impacted the way brands and consumers communicate with one another. Earlier, consumers had no platform in which they could voice their opinions and concerns. Now, they can simply reach out to a brand they like and let them know what they think. This also helps brands stay attuned with the needs of their consumers. When you get information straight from the horse’s mouth, you can make far more effective strategies and product planning decisions.

Digital marketing and communications have become one of the most important tools in any brand’s communication arsenal. Though many brands are quick to realize this and start working on creating great content, others lag behind, wondering if blogs and social media even make a difference. To them, we say, wake up!

parle's twitter post
twitter post

About Parle India

Parle is one of India’s leading home-grown FMCG brands, with iconic products like Frooti, Appy, Hippo, LMN, Parle G Biscuits, and more. Their revenue in 2017 was 2000 Crore INR and the brand aims to be a 20,000 Crore INR company by the coming 5 years. The brand has a 35% dominant share in the Indian market for biscuits and confectionaries.

Parle has shown a great understanding of how to use the power of social media to its benefit. Now the question remains is whether they can garner the amount of RTs they’ve asked for!

Previous Post

Nestle Gears Up To Launch Over A Dozen New Products!

Next Post

L'Oréal Surpasses Godrej and Emerges as Market leader in Hair Colour

Sourav

Sourav

Excellent story-teller, with a background in SEO and Digital Marketing. Likes to write and give form to opinion and incidents.

Related Posts

FMCG Giants Companies Rural India Small Packet- Next Big Brand
FMCG

FMCG Brands Shift Their Focus Towards Influencer Marketing In Terms Of Ad Expense

November 4, 2020
HUL Brands
FMCG

HUL- FMCG Conglomerate With Super Selling Brands

August 17, 2020
ITC Food Business FMCG Products- Next Big Brand
FMCG

Food Business Of ITC Crosses Rs 10,000 Crore Sales Milestone In FY20

August 6, 2020
amul-dairy- brand-turnover-logo-next-big-brand
FMCG

Amul Records Total Turnover Of Rs 52,000 Crores : GCMMF

July 20, 2020
Britannia Net Profit Industries- Next Big Brand
FMCG

Britannia Net Profit Jumps To ₹ 545 Crore In Q1 Of 2020

July 18, 2020
Glow & Lovely- Next Big Brand
FMCG

Hindustan Unilever Renames Skin Care Brand As Glow & Lovely

July 2, 2020
Next Post
L'Oréal India logo

L'Oréal Surpasses Godrej and Emerges as Market leader in Hair Colour

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

CRED logo

Cred all set to go live with UPI Payments!

2 years ago
Peter England- Next Big Brand

Peter England- Story of India’s Leading Apparel Brand

1 year ago
HDFC Bank Brand- Next Big Brand

HDFC Bank Retains Top Position In BrandZ Top Valuable Indian Brands

1 year ago
Soft Drink Brand India- Next Big Brand

Sprite Is Most Selling Soft Drink Brand Of India Followed By Thums Up & Pepsi

9 months ago

FOLLOW US

  • 22.4k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Indigo Paints: Colorful journey of a Lesser Known Paint Brand
  • LifeStyle Video App Trell Starts Social Commerce for its User Base
  • Dips and Sauces Maker Wingreens Farms Acquires Natural Beverage Startup Raw Pressery

Instagram

Follow Me!

Latest News

Indigo Paints: Colorful journey of a Lesser Known Paint Brand

Indigo Paints: Colorful journey of a Lesser Known Paint Brand

January 22, 2021
LifeStyle Video App Trell Starts Social Commerce for its User Base

LifeStyle Video App Trell Starts Social Commerce for its User Base

January 22, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.