• About
  • Contact
Tuesday, January 19, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home FMCG

Patanjali Revives, posts highest ever revenue for April-September

Saurav Bhagat by Saurav Bhagat
November 20, 2019
in FMCG, News
3 min read
0
Patanjali Group Ayurved- Next Big Brand

Patanjali Ayurved- Next Big Brand

Share on FacebookShare on Twitter
  • Patanjali Ayurved has been able to revert the decline after a year of faltering sales.
  • The firm has posted the highest-ever revenue for April-September.

The Ayurveda major clocked Rs 8,330 crore revenue for 2018-19, 2.4% higher than the Rs 8,136 crore it posted in 2017-18, according to its filings with the Company Registrar. While the company did not reveal its profit or loss for the year, it was the largest category of food and beverages according to its fillings— accounting for 62.23 percent of its total sales of Rs 5,184 crore.

Chemical products, pharmaceuticals, medicinal chemicals and botanical products— primarily representing their range of personal care— contributed 34.99% to their top line. Items from wood and wood furniture, pulp and paper contributed 2.4%.

Patanjali’s top-line growth that used to rise by leaps and boundaries— between 2012-13 and 2016-17 — has since fallen. Nonetheless, last year’s success suggests a downward slope reversal it finds itself in 2017-18. This dropped by 9.3% in 2017-18 from Rs 8,964 crore operating revenue in 2016-17.

The company based in Haridwar posted revenue of 1,793 crores in April-June and 1,769 crores in the current fiscal period in July-September, a company official said.

“This is the Patanjali Ayurved statistic and does not mean all business. We have done internal reconstruction and some of the product lines that the company had previously managed have been transferred to various companies,” an official said.

The company reported sales of 937 crore and 1,576 crore respectively in the quarter of June and the quarter of September 2018-19.

The most surprising and visible thing is that a comeback was made by Patanjali Ayurved.

What caused disruptions at a time:

According to the company, Patanjali’s sales were severely disrupted by the implementation of goods and services tax (GST) in mid-2017. The initial GST-related problems and the realignment work required in 2017 cost the firm two months of its business due to its implementation. A report stated that the decline was “primarily due to its inability to adapt to the GST regime in time and to build infrastructure and supply chain.“

The Revival of Patanjali:

In 2018, Patanjali adopted a multi-pronged approach to combat falling sales. By adding mom and pop stores, the company, which depended heavily on branded outlets until 2017, started going deeper into the market. Patanjali hired 11,000 field staff in mid-2018 to strengthen its sales and distribution in general trade and set a target of doubling that number within the financial year.

Patanjali Ayurved, which used to see 70% of its revenue from branded Patanjali stores until the beginning of 2018, set a catering target of 3 million outlets by the end of 2019.

Read more here: Banks take a huge haircut as Patanjali gets ownership of Ruchi Soya for Rs 4,350 crore

Patanjali, which lost market share to his rivals such as Hindustan Unilever and Colgate, recovered some of the lost grounds in 2018-19. Colgate-Palmolive has lost market share, mainly to Patanjali and Dabur, according to Nielsen data. HUL’s share fell to 16.4 percent by 80 basis points.

Colgate-Palmolive has lost its market share by eight percentage points since 2015, according to estimates by research firm Jefferies, as Patanjali’s herbal-natural products have attracted buyers. In reality, Colgate launched a new’ Ved Shakti ‘ sub-brand and reinvigorated the Cibaca brand to combat the increasing threat.

From Ayurveda to Jeans: Success Story of Patanjali

Tags: Acharya BAlakrishnan Net WorthBaba Ramdev Net WorthPatanjali AyurvedPatanjali IndiaPatanjali productsPatanjali Revenue
Previous Post

More than 13,000 Employees Of MTNL Opt for VRS After BSNL

Next Post

Satya Nadella Tops The Fortune Businessperson of the Year 2019 list

Saurav Bhagat

Saurav Bhagat

Saurav Bhagat is an experienced digital marketer and SEO Trainer from New Delhi, India. Saurav is inclined towards brands and brand story-telling from the past half a decade. His interest in startups has made him an immense member of the NBB Family from its very early days. Saurav loves Chai and writes his day to day experiences on Quora and Yuvagasm Media too. He believes in the power of storytelling for a Brand and also in general. He often says- "Stories are powerful enough to build and erase empires and generations!"

Related Posts

Indian Government Strictly Asks WhatsApp to Withdraw New Policy Change
News

Indian Government Strictly Asks WhatsApp to Withdraw New Policy Change

January 19, 2021
Agri-Tech Start-Up DeHaat Raises $30 Million of Funding in the Series C Round
News

Agri-Tech Start-Up DeHaat Raises $30 Million of Funding in the Series C Round

January 19, 2021
Hike Messaging App Shuts Down: Vanishes from Play Store and App Store
News

Hike Messaging App Shuts Down: Vanishes from Play Store and App Store

January 19, 2021
Cure.fit Empowers its US Operations with Onyx Acquisition
News

Cure.fit Empowers its US Operations with Onyx Acquisition

January 18, 2021
Big Bull Backed Nazara Technologies Becomes first Indian Gaming Company to File for IPO
News

Big Bull Backed Nazara Technologies Becomes first Indian Gaming Company to File for IPO

January 19, 2021
Under Pressure WhatsApp Delays its Controversial New Policy Update
News

Under Pressure WhatsApp Delays its Controversial New Policy Update

January 16, 2021
Next Post
Satya Nadella Microsoft- Next Big Brand

Satya Nadella Tops The Fortune Businessperson of the Year 2019 list

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

NoFlitr Story- Next Big Brand

NOFILTR- Story Of Human Incubation & Influencer Marketing In Digital Age

4 months ago
Brand Dhoni Is Estimated To Have Earned ₹ 120-150 CR This IPL From Ads

Brand Dhoni Is Estimated To Have Earned ₹ 120-150 CR This IPL From Ads

3 months ago
mukesh ambani, hamleys

 Hamleys Now Owned By Mukesh Ambani’s Reliance Industries

2 years ago
IndiGo Pay cuts Flights Planes- Next Big Brand

After GoAir and SpiceJet IndiGo Announces Pay Cuts For Employees

9 months ago

FOLLOW US

  • 22.3k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Indian Government Strictly Asks WhatsApp to Withdraw New Policy Change
  • Agri-Tech Start-Up DeHaat Raises $30 Million of Funding in the Series C Round
  • Hike Messaging App Shuts Down: Vanishes from Play Store and App Store

Instagram

Follow Me!

Latest News

Indian Government Strictly Asks WhatsApp to Withdraw New Policy Change

Indian Government Strictly Asks WhatsApp to Withdraw New Policy Change

January 19, 2021
Agri-Tech Start-Up DeHaat Raises $30 Million of Funding in the Series C Round

Agri-Tech Start-Up DeHaat Raises $30 Million of Funding in the Series C Round

January 19, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.