• About
  • Contact
Sunday, January 24, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home News

Paytm Launches Its Own Mini App Store To Support Indian Developers

Pritish raj by Pritish raj
October 5, 2020
in News
4 min read
0
Paytm Google Play Store Active Users- Next Big Brand

Paytm- Next Big Brand

Share on FacebookShare on Twitter

In a direct challenge to Google’s supremacy in the room, Digital Payment Firm Paytm has launched a mini-app store to support Indian developers.

The launch of the store is followed on 18 September by the temporary withdrawal of the payment app from Google’s Play Store for breaching developer guidelines on real-money gaming.

While the removal of the app could be a cause, the change by Paytm is maybe a direct fallout from Google requiring its billing service to be used by developers listed on its Play Store. Google levies a fee of 30 percent for any purchase made through its in-app billing system for a digital product or service.

Paytm said the mini-app store would help developers take their products to the masses and include these mini-apps within its app listing and delivery. In June 2018, Competitor PhonePe launched its in-app platform and rebranded it in October 2019 as PhonePe Turn.

The company said more than 300 apps have entered the Paytm app store, including Decathlon, Ola, Rapido, Netmeds, 1MG, Domino’s Pizza, FreshMenu, NoBroker.

Startup founders including Vijay Shekhar Sharma of Paytm and Harshil Mathur of Razorpay, along with 50 other founders, discussed last week the possibility of creating an Indian app store to challenge Google.

The Internet and Mobile Association of India (Iamai) industry body, which has several startups as members, pursued a joint strategy to resolve the problem in a separate step. Iamai announced in a note on 29 September that it was seeking a meeting with its founding members to recognise and address their concerns. 

“Just because Google owns the gate and gateway to this country’s digital ecosystem, they should not behave unilaterally and implement their laws and regulations that are contrary to the laws of our country,” said Vishwas Patel, founder of CCAvenue and chairman of India ‘s Payments Council and a member of Iamai.

The position of Google in court is that it does not need RBI authorization as it is not an operator of the payment system and, here, it allows Indian applications to use only the proprietary billing and payment systems of Google. Google should not practise its dominant position, but rather encourage everybody to have a level playing field, ” he added.

“India needs a long-term local app store, otherwise most companies would be eaten by 30 percent tax; is anyone trying to create one?” Mathur of Razorpay said on Twitter last week.

In the September 29 notice, the Payments Council of India founder Patel said that Google may not “push” Indian developers to use Google billing and charge a commission for it.

The Indian developers are hoping to petition the government to come up with a Google alternative. In reality, last week, business channel ETNow announced that the government plans to scale up its Mobile Seva app store, which has catered mostly to MSMEs, to serve as an alternative to the platforms of Google and Apple.

On all smartphones, the government is reportedly preparing to make the Mobile Seva app store mandatory. Recently, Paytm listed on the store, which has mostly government applications.

The government will have its job cut out to render a viable alternative to Google and Apple in the absence of any legal means, experts said.

Google said on 29 September, ‘Play distributed apps must use the billing and revenue sharing mechanism of Google Play as the payment method if they need or accept payment for access to features or services, including any functionality of the app, digital content or products. This refers only to apps and was reportedly done to avoid Google Play ‘s sales leakage from January 2021 to Google.

“I am proud that we are today launching something that creates an opportunity for every Indian app developer. Paytm Mini App Store empowers our young Indian developers to leverage our reach and payments to build new innovative services. For Paytm users, it will be a seamless experience that doesn’t require any separate download and enables them to use their preferred payment option.” 


The company believes that through this initiative India would be able to build a sustainable and thriving local technology ecosystem that resonates with the true spirit of Atmanirbhar Bharat. Growing technology companies will get the opportunity to rely on India’s Paytm to contribute towards the overall growth of the Indian economy and create employment. – Vijay Shekhar Sharma, Founder & CEO – Paytm

Previous Post

Diving Deep Into Mobile ESports Market With Abhishek Madhavan, MPL

Next Post

OLA Banned From Operating In London Citing Safety Concerns

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

Indian Government Extends Ban on Earlier Blocked Chinese Apps including TikTok
News

Indian Government Extends Ban on Earlier Blocked Chinese Apps including TikTok

January 24, 2021
LifeStyle Video App Trell Starts Social Commerce for its User Base
News

LifeStyle Video App Trell Starts Social Commerce for its User Base

January 22, 2021
Dips and Sauces Maker Wingreens Farms Acquires Natural Beverage Startup Raw Pressery
News

Dips and Sauces Maker Wingreens Farms Acquires Natural Beverage Startup Raw Pressery

January 22, 2021
Cred Founder Kunal Shah Invests in the new Venture of One Plus Co-founder Carl Pie
News

Cred Founder Kunal Shah Invests in the new Venture of One Plus Co-founder Carl Pie

January 21, 2021
SEBI Approved Much Talked Future Group-Reliance Industries Deal
News

SEBI Approved Much Talked Future Group-Reliance Industries Deal

January 21, 2021
Tata Group is All Set to Acquire 60% stake in BigBasket
News

Tata Group is All Set to Acquire 60% stake in BigBasket

January 20, 2021
Next Post
OLA Banned From Operating In London Citing Safety Concerns

OLA Banned From Operating In London Citing Safety Concerns

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

oyo-lightspeed-sequoia-capitals

OYO proves to be the golden goose for Lightspeed and Sequoia Capital

2 years ago
Emami logo

Emami Sells 10% Stakes worth $224 Mn to PremjiInvest, IDFC, and Other Investors

2 years ago
CCD outlet

Coffee Day Sells Global Village Technology Park To BlackStone

1 year ago
Ludo King Fame Gametion Earns $20 Million Revenue in 2020

Ludo King Fame Gametion Earns $20 Million Revenue in 2020

2 weeks ago

FOLLOW US

  • 22.5k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Indian Government Extends Ban on Earlier Blocked Chinese Apps including TikTok
  • Indigo Paints: Colorful journey of a Lesser Known Paint Brand
  • LifeStyle Video App Trell Starts Social Commerce for its User Base

Instagram

Follow Me!

Latest News

Indian Government Extends Ban on Earlier Blocked Chinese Apps including TikTok

Indian Government Extends Ban on Earlier Blocked Chinese Apps including TikTok

January 24, 2021
Indigo Paints: Colorful journey of a Lesser Known Paint Brand

Indigo Paints: Colorful journey of a Lesser Known Paint Brand

January 22, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.