• About
  • Contact
Saturday, January 23, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home New posts

PayTM To Launch A Video Streaming Service And Jump Into Content

Sourav by Sourav
June 25, 2019
in New posts
2 min read
0
paytm source paytm.com

paytm source paytm.com

Share on FacebookShare on Twitter

Backed by global giants like Alibaba and Softbank, PayTM is now said to be building a content war chest to tackle pre-existing rivals Amazon & Flipkart by launching an Over-The-Top (OTT) service.

Even though no comments have been made by a PayTM representative regarding the launch of OTT services, PayTM already has an existing tie-up with Yupp TV, which allows the company to offer some live TV channels to their consumers. However, the company realized that if they have to go head to head with Amazon, they will need more content. Amazon already provides video and music streaming through Amazon Prime Video and Amazon Music, the subscription of which is currently priced at Rs. 999 per year, and to topple that, Flipkart will need to pull some strings and get onboard some freshly brewed content. Reportedly, PayTM has already started the hiring process for the service, according to a report by ET.

“PayTM has been looking into the video service space for quite some time now but it is only now that they are formulating plans to set up a team to get to that. The idea is to have multiple services to attract more customers and boost up engagement,” said a highly placed source in an interview with The Economic Times.

paytm infographics source paytm.com
paytm infographics source paytm.com

Even Flipkart is planning to produce originals and could possibly bring onboard the already existing OTT service providers for content, which will further allow the company to offer its customers with a paid subscription, much like Amazon Prime.

According to the experts, the trend is for e-commerce giants to get into content as it will bring in more consumers and build a loyal user base. In a way, content is the new marketing budget for e-commerce companies.

Ashish Pherwani, partner, media & entertainment, EY India said, “Entertainment and news apps are visited up to eight times a day, and comprise around 30% of total time spent by a user on the phone. This aspect, if kept in mind, can be used to increase the time spent on apps that provide content and enhance customer acquisition efficiencies.”

Sameer Nair, chief executive of Applause Entertainment said, “As the markets and businesses are converging, it is all about share of wallet and share of time of the consumers. Especially for companies which have a direct connection with their customers like telecom and e-commerce sectors, it makes sense to add original content in the offering,”

“The challenge will initially be to build a compelling product that offers streaming video and music while retaining the customer on the platform so that share of mind and share of wallet is captured inside out,” Vikram Malhotra, CEO at Abundantia Entertainment said.

Source

Previous Post

WeWork India : Profitable In Less Than 6 Months

Next Post

Freshworks : First Ever Unicorn To Turn Profitable

Sourav

Sourav

Excellent story-teller, with a background in SEO and Digital Marketing. Likes to write and give form to opinion and incidents.

Related Posts

Jeff Bezos and Elon Musk Increased their Net Worth by $217 Billion in Pandemic Year
New posts

Jeff Bezos and Elon Musk Increased their Net Worth by $217 Billion in Pandemic Year

January 4, 2021
Bewakoof: Entrepreneurship Journey of two IITians to Leading Quirky Fashion Apparels
Case Study

Bewakoof: Entrepreneurship Journey of two IITians to Leading Quirky Fashion Apparels

December 28, 2020
How Ed-Tech Startups Took benefit of Pandemic
Case Study

How Ed-Tech Startups Took benefit of Pandemic

December 25, 2020
Postman: Journey of a Side Project to the Leading API Platform
Case Study

Postman: Journey of a Side Project to the Leading API Platform

December 24, 2020
Da Milano: Growing in Fashion Market with Affordable Price
Case Study

Da Milano: Growing in Fashion Market with Affordable Price

December 22, 2020
Vedantu: the Rise of an Online Ed-tech Start-Up
Case Study

Vedantu: the Rise of an Online Ed-tech Start-Up

December 17, 2020
Next Post
freshworks logo source freshworks.com

Freshworks : First Ever Unicorn To Turn Profitable

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Tamil Nadu Government Bans Online Gaming Which Involves Betting

Tamil Nadu Government Bans Online Gaming Which Involves Betting

2 months ago
Tata Valuable Brand- Next Big Brand

Tata Is Most Valuable Brand Of India, Airtel Enters The List

8 months ago
future group-nextbigbrand.in

Blackstone acquires 6% stake in Fashion Arm of Future Group

1 year ago
Sunil Chhetri Puma- Next Big Brand

Sunil Chhetri Signs 3 Years Deal With PUMA India

1 year ago

FOLLOW US

  • 22.4k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Indigo Paints: Colorful journey of a Lesser Known Paint Brand
  • LifeStyle Video App Trell Starts Social Commerce for its User Base
  • Dips and Sauces Maker Wingreens Farms Acquires Natural Beverage Startup Raw Pressery

Instagram

Follow Me!

Latest News

Indigo Paints: Colorful journey of a Lesser Known Paint Brand

Indigo Paints: Colorful journey of a Lesser Known Paint Brand

January 22, 2021
LifeStyle Video App Trell Starts Social Commerce for its User Base

LifeStyle Video App Trell Starts Social Commerce for its User Base

January 22, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Agency
  • Industries
  • FMCG
  • Automobile
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.