Paytm to offer content news short videos and live TV from next month
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Paytm to offer content, news, short videos live TV from next month

Saurav Bhagat
Written by Saurav Bhagat
[email protected] | Delhi | Published on: August-16-2019 05:10 PM
  • Paytm has chosen to deliver content, news, brief videos, and live TV by September
  • The firm has also started the service hiring process.
  • It has 27 million active monthly consumers on the Paytm Inbox

Paytm has chosen to deliver content, news, brief videos, and live TV by September, a press report said. Additionally, a foray into the video content space is allegedly being sought and plans to launch over-the-top (OTT) services. According to press reports, the firm has also started the service hiring process.

The platform for digital payments will seek to double its Monthly Active User base to 250 million.

For this, Paytm had already partnered with OTT content provider YuppTV to provide content through its Paytm Inbox service together with Hungama, UC News among others.

The firm thinks that to compete with its competitors, such as Amazon, which provides video and audio streaming services through Amazon Music and Prime Video, it would need more content, according to reports.

Senior Vice-President Deepak Abbot, Paytm, was cited as stating:

We already see 27 million active monthly consumers on the Paytm Inbox. Now that we are upgrading it with creative use of content to the next level, we hope to get about 60-70 million fresh customers.

On the back of continuous advertising attempts, the Noida-headquartered firm hopes for greater customer involvement. It also looks back at three-quarters agreements with smartphone producers to assist grow customers.

We also have deals with smartphone producers such as Oppo, Vivo and Xiaomi where consumers will be able to built-in the Paytm application,” Abbot said. “Since 55-60% of them are first-time consumers of smartphones, we hope to catch that market segment once they get the app.”

Paytm is also working, in addition to a fresh set of consumers, to expand payments to government agencies such as municipal taxes, traffic fines and others to encourage their use.

We are planning to achieve 20 million retail stores from the present 13 million offline retail outlets offering Paytm QR digital payments,” he said.

Paytm seeks to spend Rs 750 crore acquiring fresh merchants in tiny towns and cities to popularize heartland digital payments.

Paytm targets fresh customers outside the metro and ensures that customers who already use Paytm in towns are sticky, Abbot said.

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About the author

Saurav Bhagat

Saurav Bhagat

Saurav is inclined towards brands and brand story-telling from the past half a decade. His interest in startups has made him an immense member of the NBB Family from its very early days.
Saurav loves Chai and writes his day to day experiences on Quora too.
He believes in the power of storytelling for a Brand and also in general.
He often says- "Stories are powerful enough to build and erase empires and generations!"

09654178839 | A-73, Hackerspace, Noida sector- 2 Noida UP 201301

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