• About
  • Contact
Tuesday, April 13, 2021
Next Big Brand
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview
No Result
View All Result
Next Big Brand
Home FMCG

Pepsi Signs Salman Khan As The New Brand Endorser

Pritish raj by Pritish raj
December 10, 2019
in FMCG, Food, News
2 min read
0
Salman Khan Pepsi- Next Big Brand

Salman Khan Pepsi- Next Big Brand

Share on FacebookShare on Twitter
  • After a three-year break, Bollywood star Salman Khan returns to the cola room, this time endorsing Pepsi drink, a step that shocked some experts.
  • Two external industry officials said that the two-year deal is estimated at Rs 15 crore. A spokesman for PepsiCo confirmed Khan’s signing up as Pepsi’s new brand ambassador but refused to confirm the deal’s financials.

After a three-year break, Bollywood star Salman Khan returns to the cola room, this time endorsing Pepsi drink, a step that shocked some experts.

Two external industry officials said that the two-year deal is estimated at Rs 15 crore. A spokesman for PepsiCo confirmed Khan’s signing up as Pepsi’s new brand ambassador but refused to confirm the deal’s financials.

“The year 2020 will see brand Pepsi build a 360-degree scale campaign that represents today’s youth’s self-confidence as effortlessly as Salman,” said the source.

Brand Pepsi’s summer 2020 campaign will be based on Khan’s upcoming action comedy film Dabangg 3, the spokesman said. Some marketing experts expressed surprise at the move of PepsiCo, considering Khan’s macho image vis-à-vis Pepsi’s more romantic, playful image, plus the age of the actor and some of the controversies with which he was associated.

“This is a surprising move on the part of Pepsi,” said Rohit Ohri, chairman of FCB India ad agency, who in the past had a long and close association with Pepsi’s ads. “How this (association) will work out depends on how Salman and Pepsi irreverence is used by the advertisement.”

Khan, 54, is one of the most expensive celebrity brand endorsers, charging as much as Virat Kohli, according to an industry official. But he is not much visible on the endorsement circuit with big brands due to various controversies including some run-ins with the law.

Some of the brands Khan endorses include Somany Ceramics and Emami edible oils. He was an ambassador for leading cola brand rival Thumbs Up till three years back.

Salman Khan Thums Up Ad- Next Big Brand
Ad by Salman Khan for Thums UP

The brand will join Khan’s next big-ticket release, Dabangg 3, which is scheduled to hit theaters later this month. “By tying up with Dabangg 3, Pepsi will start its association with Salman. This campaign will give consumers a sneak peek into what the Pepsi 2020 campaign will look like, “added the company statement. Beverage endorsements have seen some churn over the past few years, as popular Bollywood actors have signed up to new endorsement deals. Indeed, last year, Khan, popular for recent Bollywood hits like Bharat, and Tiger Zinda Hai was roped in as Parle Agro backed Appy Fizz. The actor no longer promotes the brand. Khan was also the face of rival Coca-Cola’s popular Thums-Up brand for over four years before being dropped in 2016.

Tags: Pepsi Brand AmbassadorSalman Khan Thums Up
Previous Post

Hyperlocal Discovery App Magicpin Records $1 Billion GMV In India

Next Post

Vishal Sikka Joins Oracle Board Of Directors As AI Specialist

Pritish raj

Pritish raj

Pritish Raj is a content writer at Next Big Brand. Hailing from the diversified state of Bihar, he is an engineer by education who chooses the way of poetry, photography, and writing to kick off his career. Highly enthusiastic about brands and startups, he aims to be a travel content creator.

Related Posts

Urban Company is All Set to Join Unicorn Club with Latest Funding-raise
News

Urban Company is All Set to Join Unicorn Club with Latest Funding-raise

April 12, 2021
Nykaa Acquires Jewellery Brand Pipa Bella
Industries

Nykaa Acquires Jewellery Brand Pipa Bella

April 12, 2021
Byju’s has Raised $1 Billion from B Capital, Baron, and XN: Reports
Internet

Byju’s has Raised $1 Billion from B Capital, Baron, and XN: Reports

April 11, 2021
Jeff Bezos to Step Down as CEO of Amazon Later This Year
Industries

Here is the List of Top 10 Richest Persons in the World of 2021

April 9, 2021
Industries

Nike is the Undisputed King among Apparel Brands: Brand Finance Study

April 9, 2021
Gupshup Raises $100 Million, Joins Unicorn Club
Media

Gupshup Raises $100 Million, Joins Unicorn Club

April 8, 2021
Next Post
Vishal Sikka Joins Oracle Board Of Directors As AI Specialist

Vishal Sikka Joins Oracle Board Of Directors As AI Specialist

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RECOMMENDED NEWS

Cred Founder Kunal Shah Invests in the new Venture of One Plus Co-founder Carl Pei

Cred Founder Kunal Shah Invests in the new Venture of One Plus Co-founder Carl Pei

3 months ago
Facebook-Aadhaar-Next-Big-Brand

Facebook & Whatsapp To Be Linked With Aadhaar, Says SC

2 years ago
Adam Neumann WeWork CEO- Next Big Brand

WeWork CEO Adam Newmann Steps Down Amid Pressure

2 years ago
Axis Bank Max Life- Next Big Brand

Axis Bank Is All Set To Acquire 29% Stake In Max Life Insurance

12 months ago

FOLLOW US

  • 33.5k Fans

BROWSE BY TOPICS

2018 League amazon Amazon Great Indian Sale Amazon Prime Apple Apple Inc Automobile Industry Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan facebook Facebook app future group hotstar Indian OTT Platforms Indian Smartphone Market Istana Negara Jio Market Stories Maruti Suzuki National Exam Netflix Netflix India Netflix Originals oppo OTT OYO Realme Reliance Industries Limited Reliance Jio RIL Samsung Tata Motors Tiktok TikTok India TikTok Videos Visit Bali Vivo whatsapp Xiaomi Xiaomi India YouTube
Next Big Brand

We Talk About Brands

Follow us on social media:

Recent News

  • Urban Company is All Set to Join Unicorn Club with Latest Funding-raise
  • Nykaa Acquires Jewellery Brand Pipa Bella
  • Byju’s has Raised $1 Billion from B Capital, Baron, and XN: Reports

Instagram

Follow Me!

Latest News

Urban Company is All Set to Join Unicorn Club with Latest Funding-raise

Urban Company is All Set to Join Unicorn Club with Latest Funding-raise

April 12, 2021
Nykaa Acquires Jewellery Brand Pipa Bella

Nykaa Acquires Jewellery Brand Pipa Bella

April 12, 2021
  • About Us
  • Privacy Policy
  • Terms and Conditions
  • Disclaimer
  • DMCA Policy
  • Our Team
  • Contact Us
  • Sitemap

© 2019 NBB. All Rights Reserved.

No Result
View All Result
  • .
  • News
  • Internet
  • Startup
  • OTT
  • Industries
  • FMCG
  • Cryptocurrency
  • Retail
  • Tech
  • Case Study
  • Interview

© 2019 NBB. All Rights Reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.