- PewDiePie makes nearly $8 million in monthly revenue, including more than $6.8 million from the sale of merchandise and more than $1.1 million in advertising
- In 2017, Disney ended a partnership with PewDiePie after some of his videos were found to be neo-nazi.
Felix Kjellberg, popularly known as PewDiePie is YouTube’s highest-earning creator by a long-distance according to a recent study by Purple Moon Promotional Products.
The Sweden based video gaming star has 98 million YouTube subscribers, he potentially makes nearly $8 million in monthly revenue, including more than $6.8 million from the sale of merchandise and more than $1.1 million in advertising, as said by the study.
Purple Moon compiled this study by using a tool Sellfy, which calls itself as the “ YouTube Money Calculator,” determining the maximum and minimum amount a channel can earn through advertising and merchandising.
PewDiePie has two websites where he sells his merchandise from, one is his own shop ShopPewDiePie.com and another is Represent.com. He has 17.7 million followers on Instagram and more than 440,000 on streaming platform DLive.
He used to stream on rival Twitch earlier but switched to DLive in April. He earned $15.5 million last year, according to The New York Times.
In 2017, Disney ended a partnership with PewDiePie after some of his videos were found to be neo-nazi.
PewDiePie was also involved in a battle with Indian Music Channel T-Series for the most subscribed channel. With T-series eventually winning the battle in May 2019 when it crossed the 100 million subscribers mark.
Second highest-earning YouTube Channel, with 44 million subscribers is Dude Perfect. It generates more than $29 million by selling products and $490,000 in advertising, according to a survey. Dude Perfect was created by 5 friends from Texas who do tricks and stunts and it is the biggest sports channel on YouTube.
Third place belongs to VanossGaming which more than $2.2 million sales in merchandise and almost $380,000 in advertising, It has 24 million subscribers. DanTDM, a British video game channel with 24 million subscribers and makes more than $2.2 million in merchandise and almost $365,000 in advertising takes the 4th place.
Finishing the top five lineups is Chilean YouTuber JuegaGerman who is known for creating comedy, gaming and mixed content. He has 35 million subscribers on his active channel. His another channel, HolaSoyGerman, which has most of his skits, appears to be inactive. It also had 39 million subscribers.
Sellfy relied on data from thousands of YouTubers according to the company’s website. It grouped them into six buckets based on the channel views.
“Your income estimates will be calculated based on YouTubers similar to you,” the company explained on its website. “From there, we take the average product price across all our stores and using our previously calculated purchase likelihood, we calculate the range of potential income.”
Sellfy calculated each channel’s advertising revenue by using a CPM range, which is “how much an advertiser pays for 1,000 views of [its] ad.” Sellfy’s product relied on the most common CPM range of $0.25 to $4.