Brand Finance recently posted the list of most luxurious and premium brands of 2019
Here are the findings of the report-
- Porsche is the world’s number 1 luxury and premium brand, brand value US$29.3 billion
- Louis Vuitton knocked off the second spot by Cartier, up 39% to US$13.6 billion
- British luxury brands drum up support in New York during Walpole Trade Delegation promoting best of Britain
- Chanel inching way up, growing 95% to US$11.5 billion
- SK-II Japanese cosmetics brand is the fastest-growing, a tribute to the brand’s digital marketing success across social channels
- Celebrity endorsement and digital marketing spend trump traditional billboard and TV campaigns
- Ferrari is the world’s strongest luxury and premium brand, clocking elite AAA+ brand strength rating and 94.8 out of 100 Brand Strength Index (BSI) score.
Let’s look at the Top 10-
- Porsche– Topping the chart is German Automobile Gaint Porsche AG which specializes in high-performance sports cars, SUVs and sedans Porsche AG’s headquarters are in Stuttgart and are owned by Volkswagen AG, Porsche’s current lineup includes Boxster/Cayman, 911, Panamera, Macan, Cayenne, and Taycan.
- Cartier– Second place is occupied by the French luxury brand CARTIER International SNC, or simply Cartier, is a conglomerate of French luxury goods designing, producing, distributing and selling jewelry and watches. The company was founded in Paris in 1847 by Louis-François Cartier and remained under the control of the family until 1964.
- Louis Vuitton– Louis Vuitton Malletier is a French fashion house and luxury retail company founded in 1854 by Louis Vuitton, commonly known as Louis Vuitton or shortened to LV. On most of its products, the LV monogram of the label appeared, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books.
- Chanel– Chanel S.A. It is a French private company owned by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was the couturière Coco Chanel’s early business partner. S.A. of Chanel. High fashion house specializing in high-fashion and ready-to-wear clothing, luxury goods and fashion accessories.
- Hermes– Hermès International S.A., or simply Hermès, was founded in 1837 as a French manufacturer of high fashion luxury goods. It specializes in accessories for clothing, fashion, home furnishings, perfumery, shoes, watches and ready-to-wear. The emblem has been a Duc carriage with a horse since the 1950s.
- Gucci– Gucci is an Italian luxury fashion and leather goods brand. Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany. Gucci produced about € 4.2 billion in revenue worldwide in 2008, according to BusinessWeek, and rose to 41st position in the 2009 magazine’s annual chart ‘ Top Global 100 Brands ‘ created by Interbrand.
- Ferrari- Ferrari is an Italian luxury sports car maker headquartered in Maranello. Ferrari is an Italian manufacturer of luxury sports cars based in Maranello. Founded as Auto Avio Costruzioni by Enzo Ferrari in 1939, the company built its first car in 1940. However, in 1947, when the first Ferrari-badged car was completed, the company’s inception as an automaker is usually recognized.
- Rolex– Rolex SA one of the leading brands of luxury watches in the whole world. This great brand founded by Mr. Hans Wilsdorf along with Alfred Davis in 1905 London United Kingdom 114 years ago. The company is known for manufacturing and designing watches for men and women.
- Coach– Tapestry, Inc. is an American international luxury apparel holding company headquartered in New York City and is the owner of three major brands: Coach New York, Kate Spade New York and Stuart Weitzman. Originally named Coach, on October 31, 2017, the organization changed its name to Tapestry.
- Dior– Christian Dior SE is a French luxury goods company owned and chaired by French businessman Bernard Arnault, who also runs LVMH, the largest luxury group in the world. Dior holds 42.36 percent of LVMH’s voting rights and 59.01 percent of them. Since 1997, Sidney Toledano has served as CEO.
The list is largely dominated by French Luxury Brands. Brand Finance calculates the value of the brand of its league tables using the royalty relief approach.