- The company said in a statement that the new PVR UTSAV in Satna draws inspiration from local craft for its design following Gondh art concept.
- PVR Cinemas has opened its first 3-screen property in Satna at GMS City Centre Mall, Madhya Pradesh under its subsidiary ‘PVR Utsav’ in order to offer a hygienic, safe and secure cinematic experience to the drifting audience in smaller towns of the country.
PVR Cinemas has opened its first 3-screen property in Satna at GMS City Centre Mall, Madhya Pradesh under its subsidiary ‘PVR Utsav’ in order to offer a hygienic, safe and secure cinematic experience to the drifting audience in smaller towns of the country.
“PVR Utsav is a natural progression for us, further consolidating our foothold in the small-towns of India. Whilst the first step was to get the model right, the idea was to have the PVR standards of excellence reach every corner of the country with an astute focus on smaller cities. The unveiling of this property further demonstrates our goal to bring in first-to-market concepts, and enhanced entertainment for every pocket size,” said Sanjeev Kumar Bijli, Joint Managing Director, PVR.
The company said in a statement that the new PVR UTSAV in Satna draws inspiration from local craft for its design following Gondh art concept. The property is spread across an area of 18,438 sq. ft. with a seating capacity of 584 audiences. It is the biggest multiplex in the town equipped with modern technologies like 2K projection system, Dolby 7.1 sound, and UHD 3D technology, the company said.
“PVR Utsav is a worthy addition to our offerings, which is aimed at making an elevated cinematic experience more accessible to each part of the country and to address the growing base of the discerning audience. With PVR Utsav, we are focusing on cinema aspect ratio in non-metros to ensure further growth of the cinema industry in India,” said Gautam Dutta, CEO, PVR.
“We are excited to launch the new format in Satna and the market is propitious for further growth. Our first property at Jalgaon under the pilot phase was immensely successful and we are sure the new property in Satna will witness a similar response,” Dutta further said.
About PVR Cinemas
PVR Cinemas is one of the largest movie theatre chains in India. It operates more than 797 screens which are spread over 169 locations. With a strong presence in 68 cities, PVR’s own reports indicate that they hold 22% of the market share of Bollywood box office and 34% of the same for Hollywood Box office. At the end of December 2018, PVR reported a 9-month revenue worth 2,272.5 crore INR. This indicated that they had experienced an increase in their revenue by 28% when compared to the earnings they had over the same time frame during the previous year.