- Ramayana, the three-decade-old television series based on Hindu mythology, received 170 million viewers in its latest avatar in four shows last weekend, the BARC said on Thursday.
- The government broadcast body has also planned to television other famous shows such as Mahabharat, Byomkesh Bakshi, and the Shah Rukh Khan starrer Circus.
- BARC’s chief executive, Sunil Lulla, said the numbers the show had notched were a little shocking and the Prasar Bharti called the move as a brilliant one.
Ramayana, the three-decade-old television series based on Hindu mythology, received 170 million viewers in its latest avatar in four shows last weekend, the BARC said on Thursday.
That catapulted the output of Ramanand Sagar as the highest serial ever watched in the general entertainment space in Hindi, the Research Council of the Broadcast Audience said.
Last Saturday, amid the bleak times of lockdown due to the COVID-19 pandemic, the show was relaunched and the government machinery laid a lot of thrusts to popularize the event.
BARC’s chief executive, Sunil Lulla, said the numbers the show had notched were a little shocking and the Prasar Bharti called the move as a brilliant one.
Finally, he said, we’ll also see advertisers swarm the series that will run for a few more days.
The series ‘debut broadcast on Saturday morning saw 34 million viewers glued to their TV sets watching and enjoying a rating of 3.4 percent while 45 million viewers and a rating of 5.2 percent were on telecast the same evening.
The series improved on Sunday, with 40 million and 51 million viewers watching it in telecasts in the morning and evening, respectively.
The government broadcast body has also planned to television other famous shows such as Mahabharat, Byomkesh Bakshi, and the Shah Rukh Khan starrer Circus.
This lockdown has pushed people to go back to their childhood memories in India. These shows were a daily watch for the kids.
